Sales Promotion and Advertising Management

[mitsumi]

Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 35 lectures (5h 52m) | Size: 2.45 GB

Learn about sales promotion activities and promotional tools that can help you attract customers

What you'll learn
Discuss the role of Product in Sales Promotion Management
Understanding Sales Promotion
How to Analyze Advertisements, Advertising Strategies and Marketing Communications
Describe the elements of Sales Promotions Management
Requirements
None
Description
You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behaviour, marketing communications. Sales Promotion activities are meant to communicate and persuade the target market to buy the company's products. Hence, sales promotion represents all of the communications that a marketer may use in the marketplace. This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. This is a course designed to get you great sales and much more. Make such a positive impact on your customers so they talk about you to their friends, coworkers, family and social media followers. Network with customers so they send you business and you send them business. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. In sales promotion and its management, the product part is obviously the most important one. You must correctly identify which product would satisfy which customer segment and how to offer promotions on them which shifts the focus to satisfying the consumer. In sales promotion and its management, the place part is also important as if affects the convenience function. These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you. Most sales techniques are just intended to sell a product at whatever cost. This however, while it can make you a sale, could impact long term business with your customers.
Who this course is for
People interested in learning about advertising and sales promotion strategies
Sales people Marketing Professionals Entrepreneurs

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