Effective Branding For Competitive Advantage

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Effective Branding For Competitive Advantage
Last updated 12/2020
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.43 GB | Duration: 1h 4m

Branding strategies, attributes of strong brand, Brand planning process, Brand choice criteria, brand pointers etc

What you'll learn
Learn the function of branding and it effect on business
Enable students to know more and understand the brand planning process and its effect on business
Learn how to use the appropriate branding strategies
Students will know the attributes of strong brands
Learn the brand elements choice criteria
Requirements
No Requirements
Description
Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product/services. The name of one company brand rings a bell in the mind of their customers and competitors position their products to compete with best brands in the market. Just the name coca- cola wealth billions of dollars if the name is being sold today, this show you how brand is important as long as business is concern. it is important we understand the brand planning process to enable as brand effectively and efficiently. knowing the functions and benefits of the brand assist firms to invest in their brand and analyse it to know the wealth and strength of the brand.The psychological role branding play in the mind is very important. business must know the right branding strategies to use for market advantage.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Introduction to brand functions
Section 2: The Five Stage Brand Planning Process
Lecture 3 Market Analysis
Lecture 4 Brand situation analysis
Lecture 5 Targeting future positions
Lecture 6 Testing new offers
Lecture 7 Planning and evaluating performance
Section 3: Branding Strategies
Lecture 8 Individual Names
Lecture 9 Blanket family names
Lecture 10 Separate family names for all products
Lecture 11 Corporate name combined with individual product names
Section 4: Attributes of strong brands
Lecture 12 The brand excel/ brand stays relevant
Lecture 13 pricing strategy/ the brand is properly positioned
Lecture 14 The brand is consistent and make sense
Lecture 15 The brand make use of the marketing activities
Lecture 16 The brand is given sustain support
Section 5: Brand Element Choice Criteria
Lecture 17 memorable / meaningful
Lecture 18 Like ability / Transferable
Lecture 19 Adaptable /Protectible
Section 6: Key Branding Pointers
Lecture 20 Brand salience / brand performance
Lecture 21 Brand Imagery / Brand judgement
Lecture 22 Brand feeling / Brand resonance
Lecture 23 Brand contact / Brand audit
Lecture 24 Brand Valuation / Brand Tracking
Section 7: Conclusion
Lecture 25 Conclusion
everybody,business students,professionals of business,brand managers,managers,companies,traders,self employed,marketers,salespeople

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