Duration: 1h55m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 44.1 kHz, 2ch | Size: 1.22 GB
Genre: eLearning | Language: English
Your first step to understand Strategic Planning and Analysis process for successful Marketing
What you'll learn
Become fully familiar with the stages of the strategic planning process
Understand the role of marketing in strategic planning
Know how to define your vision, create a mission statement, perform a SWOT analysis and develop a strategy for achieving your goals
Have an excellent understanding of the most common barriers to marketing planning
Familiarize with the different types of marketing analysis
Learn how to use auditing tools and carry out an internal marketing audit
Identify the steps to external analysis, from scanning to benchmarking
Deepen your knowledge of market segmentation, targeting and product positioning
Know how to identify and evaluate your competitor's strengths and weaknesses
Understand the key factors that influence consumer behavior
Requirements
There are no specific prerequisites to enroll in this Strategic Marketing & Planning course
Anyone and everyone can take this course
The Strategic Marketing & Planning course is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!
All you need is a passion for learning and literacy
Description
It's never been easier, more affordable, or more important to make choices about your education online and you trust Alpha Academy with your future.
Learn to stand out in the crowd and show your true potential to employers and customers by taking this Understand Strategic Planning and Analysis for Marketing course.
Choose to learn about strategic planning and analysis for marketing with us, and you'll gain the confidence, knowledge, and talent to take your career to a whole new level of possibilities.
There are plenty of opportunities to learn about Understand Strategic Planning and Analysis for Marketing online, but with us, you can rest assured that you will be learning from experts and using material that has been compiled by industry professionals with a passion for teaching.
Alpha Academy tutors and technicians will be with you every step of the way to guarantee your understanding of strategic planning and analysis for marketing and that you pass the final assessment with flying colors.
You won't be given dull facts and figures. This Understand Strategic Planning and Analysis for Marketing course is full of audio and visual exercises and interaction that will surround you with the knowledge you need and update your skillset permanently,
After completing this course you will learn how to apply strategic planning and analysis for marketing instantly in your workplace. You will also gain the recognized certification that can be used to get that dream job or even start your own business. Become confident of your abilities in strategic planning and analysis for marketing and use them to develop your profile online and in the marketplace.
Who this course is for:
Marketing Manager
Strategic Planning Manager
Strategy Director
Head of Strategic Planning and Operations
Business Analyst
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