Coursera - English for Business and Entrepreneurship by University of Pennsylvania

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Coursera - English for Business and Entrepreneurship by University of Pennsylvania
Video: .mp4 (1280x720) | Audio: AAC, 44100 kHz, 2ch | Size: 1.05 Gb | Materials: PDF
Genre: eLearning Video | Duration: 5h 2m | Language: English

Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.

This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.  You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan.

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