Free Download The B2B Product Manager's PlaybookPublished 12/2025
MP4 |
Video: h264, 1920x1080 |
Audio: AAC, 44.1 KHz, 2 Ch
Language: English |
Duration: 7h 7m |
Size: 8.83 GB
Job-ready product management skills - from shaping ideas to prioritisation, delivery, and launch.
Identify real problems worth solving
Run effective customer interviews
Liaise with other departments effectively
Understand and prioritise technical debt
Analyse competitors and market opportunities
Turn ideas into actionable designs
Write tickets and specifications engineers can deliver
Deliver projects on-time and on-budget
Launch features effectively
Grow your product with well-reasoned go-to-market strategy
Win investment with effective pitches
Prioritise feature ideas rigorously
Draft effective Epics
Create product roadmaps that drive results
Build investable business cases
Grow confidence with Case Study practice
Develop superior presentation skills
Advanced GTM and business model understanding
Learn key agile project management methodologies like Shape Up, Scrum, Kanban and Lean
RequirementsNo formal prerequisites, but a strong interest in technology and software is essential.
DescriptionMany people get into Product Management with the title but not the judgment.They understand the surface-level mechanics - roadmaps, tickets, stand-ups - yet struggle to decide what's actually worth building, how to handle competing demands, and how to ship work that holds up under real commercial pressure.The B2B Product Manager's Playbook is designed to close that gap.This course can take you from zero to job-ready - and, more importantly, help you perform above the level of a typical early-career PM by teaching you the decision-making patterns and practical judgment of someone who's been doing the role for years.It's built for beginners and early intermediates who want to get good fast - not by memorising frameworks, but by learning how experienced B2B Product Managers actually think, prioritise, and operate day to day.What you'll getThe course is organised around the real end-to-end workflow of a B2B Product Manager.Sourcing & Problem DiscoveryLearn how strong PMs consistently identify problems worth solving. You'll run customer interviews that surface real pain, observe users in context, design surveys that don't mislead, and make sense of noisy input from Sales, Support, Marketing, and Engineering without becoming reactive.Shaping, Pitching & PrioritisationTurn messy problems into buildable work using appetite, scope control, and lightweight shaping techniques. You'll learn how to write clear Epics, run prioritisation sessions that produce decisions, and build roadmaps that reflect real trade-offs - not optimism.Execution, Delivery & Go-to-MarketUnderstand how tickets, estimation, and delivery methods fit together in practice. Learn when Scrum, Kanban, Lean, or Shape Up are the right tool - and how product decisions change in sales-led versus product-led B2B organisations.Why you need itMost PMs learn judgment slowly - through years of trial, error, and quiet mistakes.This course compresses that learning curve.If you're trying to break into B2B Product Management, it gives you the practical skills to be job-ready from day one. If you're already in role, it helps you move beyond average execution and start operating with the confidence, discipline, and commercial judgment of a much more experienced PM.This is the playbook I wish I'd had early in my career - and the one I now use to teach PMs how to get good faster than the default path.
Who this course is forAspiring and established B2B Product Managers who want a practical playbook for doing the job
Customer-facing professionals seeking product decision-making influence
Engineers, BAs and QAs ready to move from execution to product judgment
Analysts or consultants transitioning into product ownership
Founders or operators professionalising their product approach
Mid-career product managers switching to B2B
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