Last updated 2/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.43 GB | Duration: 3h 0m
Learn everything from basic co-marketing techniques to advanced collaborations
What you'll learn
The 10 types of Partnership Marketing
Locating and choosing the right partners
How to plan and create a partnership campaign
How to track and analyse a partnership
Advanced Partnership Marketing techniques
...And plenty of up to date examples!
Requirements
Basic Marketing Knowledge
Basic Digital Marketing Knowledge
Desire to Learn About Partnerships
Description
Are you just starting out in marketing partnerships? Or perhaps planning new marketing collaborations in your own business? Then this course is for you!It is the only recognised course out there on Partnership Marketing - when two or more companies partner up to promote each other to their customers. A marketing technique that is growing hugely in popularity both in the US and Europe. Businesses are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb and American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.I have been working in co-marketing and affiliation for over 12 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events, written for some of the biggest U.K. Marketing publications such as EConsultancy and PerformanceIN.In this course I aim to teach you everything about marketing partnerships - The 10 types of Partnership MarketingLocating and choosing the right partnersHow to plan and create a co-marketing campaignHow to track and analyse a collaboration....And all with a whole host of up to date examples!If you want to get ahead in partnerships then this is the course for you!
Overview
Section 1: Introduction to this course
Lecture 1 Welcome to this course
Lecture 2 What will you get out of this course
Section 2: Understanding Partnership Marketing
Lecture 3 What is Partnership Marketing?
Lecture 4 Benefits of Partnership Marketing
Lecture 5 How it fits into your business
Lecture 6 Job Description Example
Section 3: Types of Partnership Marketing
Lecture 7 The 10 Types of Partnership Marketing; 1-3
Lecture 8 The 10 Types of Partnership Marketing; 4-7
Lecture 9 The 10 Types of Partnership Marketing; 8-10
Section 4: Deciding your Partnership Objectives & KPI's
Lecture 10 The 6 Partnership Objectives; 1-3
Lecture 11 The 6 Partnership Objectives; 4-6
Section 5: Utilising your Assets
Lecture 12 Creating an Asset Audit
Lecture 13 Exchange or Sell your Assets
Lecture 14 The Asset Portfolio
Section 6: Deciding your Partners
Lecture 15 Finding New Partners
Lecture 16 Deciding the right partner brand
Section 7: Partner Relations
Lecture 17 Forming Strong Partner Relations
Lecture 18 The Partnership Agreement Contract
Lecture 19 Non-Disclosure Agreements (NDA)
Lecture 20 Agreeing Campaign Elements & Guidelines
Lecture 21 Mutual Terms & Conditions
Section 8: Partnership Strategy & Planning
Lecture 22 Deciding Key Tactics
Lecture 23 Establishing the Exclusivity
Lecture 24 Integrated Partnerships
Lecture 25 Tracking
Lecture 26 Creating Campaign Briefs & Road-Maps
Lecture 27 Forecasting, CPA & ROI
Section 9: Launching your Campaign & Go-Live
Lecture 28 Utilising Social Media & Other Departments
Lecture 29 Utilising Influencers
Lecture 30 In-Campaign Analysis & Optimisation
Section 10: Partnership Campaign Results & Analysis
Lecture 31 Was the Campaign a Success?
Lecture 32 Analysing Campaign Results
Lecture 33 Long Term Decisions
Section 11: Course Summary
Lecture 34 The 6 Key Takeaways
Lecture 35 Glossary of Partnership Marketing Terms
Lecture 36 References & Disclaimer
New to Partnership Marketing,Looking to start partnerships in your own business,Looking to improve your existing knowledge,Looking to enhance your Digital Marketing skills
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Cantinho Satkeys
