Methods Of Design Synthesis Research To Product Innovation

[mitsumi]

Last updated 7/2013
MP4 | Video: h264, 854x480 | Audio: AAC, 44.1 KHz
Language: English | Size: 477.78 MB | Duration: 1h 15m

Theory and methods for synthesizing design thinking research data to identify innovations and new product features.

What you'll learn
Learn about how to manage the complexity of gathered data
Build both confidence and ability with the various synthesis methods
Learn to make sense of data and translate research into insights
Learn to create a concept map
Learn to create a process flow diagram
Learn to perform insight combination
Learn to reframe
Requirements
A working understanding of design process
Description
User-centered design research activities produce an enormous quantity of raw data, which must be systematically and rigorously analyzed in order to extract meaning and insight.Unfortunately, these methods of analysis are poorly documented and rarely taught, and because of the pragmatic time constraints associated with working with clients, there is often no time dedicated in a statement of work to a practice of formal synthesis. As a result, raw design research data is inappropriately positioned as insight, and the value of user-centered research activities is marginalized - in fact, stakeholders may lose faith in the entire research practice, as they don't see direct return on the investment of research activities.Design synthesis methods can be taught, and when selectively applied, visual, diagrammatic synthesis techniques can be completed relatively quickly. During Synthesis, Designers visually explore large quantities of data in an effort to find and understand hidden relationships. These visualizations can then be used to communicate to other members of a design team, or can be used as platforms for the creation of generative sketching or model making. The action of diagramming is a way to actively produce knowledge and meaning.
Overview
Section 1: Theory of Design Synthesis
Lecture 1 Design as Problem Solving: Well-Structured, Ill-Structured, and Wicked Problems
Lecture 2 The Process of Design
Lecture 3 Deductive, Inductive, and Abductive Reasoning
Lecture 4 Sensemaking
Lecture 5 Making Meaning Out of Data
Lecture 6 Experience Frameworking
Lecture 7 Gaining Empathy
Section 2: Methods of Design Synthesis
Lecture 8 Process Flow Diagramming
Lecture 9 Concept Mapping
Lecture 10 Insight Combination
Lecture 11 Reframing
Section 3: In Summary
Lecture 12 Applying Synthesis in Real Life
Design researchers,Designers,Marketers,Product managers,Developers

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