Branding Essentials: Creating a Unique Name for your Business or Product
Duration: 36m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 228 MB
Genre: eLearning | Language: English
In this class I'm thrilled to share my very own naming process you can use to name your brand, product or service.
Having developed this approach after years of working at digital and branding agencies, I have used it to name dozens of apps, digital products as well as startup businesses, products and more.
Naming a business or a product is a crucial branding activity.
Don't just rely on your gut feeling when naming or go with a name that 'feels right'. Unless you have buckets of cash like Apple, it will be a long road trying to educate your potential customers about what your brand does.
I will show you how and why a name that has a concept, an idea or a story embedded within it makes for a much stronger brand.
To name something effectively it takes the understanding of the brand positioning, competition, customers and much more.
A name can either become a great asset or it can be a disaster, so you need a carefully structured and systemised process to follow.
Who is the class for:
Entrepreneurs & Business Owners
Copywriters & Brand Designers
Content Writers & Marketers
Brand Strategists
Anyone looking to crate a name for a business, product or service
What you will learn:
Preparing for the naming process
Learning naming techniques can be used to stimulate your ideas
Using my simple but powerful step-by-step process to generate name ideas
Using brand personality to inform your name ideas
Organising, filtering and rating name ideas to ensure they are relevant and timeless
Validating name idea options and getting ready for name registration
Tips for teams to brainstorm and generate ideas
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