MBA Full course:Business strategy & entrepreneurship

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MBA Full course:Business strategy & entrepreneurship
MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 67 lectures (7 hour, 31 mins) | Size: 3.11 GB

Business framework designed by a MBA graduate (IBS Hyderabad) from the syllabus of top Universities in the world.

What you'll learn

Sales and Marketing for MBA Graduates.
Everything about Operation and Supply chain with example.
Business strategy of top startups in india.
How to Get many customers by using the best networking tool!
Understanding the digital marketing skills like SEO,SEM etc
Understand how indian economy and macro and micro economics works.
How to do sales and marketing of your product
Helps you to start your own startup and raise funding.
Best mangement and Business stratgey

Requirements

A fresh mindset and curiosity of learning is more than enough

Description

In India, an average MBA cost you more than 10 lakh Rupees and the majority of the people can't afford that. I myself spent years and lakhs of Rupees on doing an MBA.

But I don't want other people to lack management education due to financial constraints.

This Full MBA course will cover all the concepts and knowledge of around 30 books in the MBA taking from Marketing, Operation, finance and Human resource with the integration of various platforms and new trends.

This course will help you to develop a business strategy for your startup or small business and hence it is the perfect amalgamation of entrepreneurship and startup.

This course has 6 modules and every module is unique in itself and packed full of knowledge.

Module 1- Marketing, Economy and Basic MBA terminologies

Maslow's hierarchy of needs

Marketing Mix i.e. 4P(Product, Price, Place, Promotions)

STP(Segmentation targeting and positioning.

SWOT analysis and Ansoff matrix

Fortune at the Bottom of the pyramid

Marketing Channels

Module 2 - Operation, Production & supply chain (ERP)

Manufacturer, Wholesaler, distributor retailers, customers, and Production management.

How global companies do Frenchies, export, licensing and joint venture along with Economy of Scale and Economy of scope with Sig Sigma approach.

Distribution and supply chain efficiency(Warehouse/Fulfillment center), Cross-docking and Reverse logistic, Last-mile delivery, planogram, Sales strategy(mastery in Sales), Procurement -HUL and Coke arm reach strategy

Pull and Push Supply chain-Xiaomi Strategy and Solar Business

Pricing strategy-Price Penetration, Price Bundling, and Price Skimming

Module 3 - Digital Marketing and Online aggregators.

Digital presence using SEO(onsite and offsite SEO)

Keyword search, Google trend, and Target Audience

Types of ads(Banner ads, video ads, etc.

Social media campaigns by the business analyst.

Understanding API Data Mining

Aggregators, Platform business Network effect

The business model canvas of startups.

Module 4 - Product, Branding, Marketing, and Customer experience/CRM

Product Life cycle, Product line length, and extension.

BCG matrix

Brand Positioning, BAV Model

Brand Extension, Line extension, and brand Leverage

How to create a business strategy.

Brand mantra and brand Positioning and level

Porter Five Force, Market size, and diversification.

Proactive marketing, conscious parallelism/Market follower strategy

Attacks(Flank,Position defence,preemptive,Counteroffensive attack)

Module 5 - Economics, Financial reporting analysis, and GST/Taxation.

Micro and Macroeconomics

Government policy and Taxation.

Financial statement analysis

Overview of Balance sheet, Profit loss(Income statement), and Cash flow statements.

Business Valuation, Market Size, and Growth potential.

Indian tax structure, Types of taxes and GST Overview

Module 6 Startup and Entrepreneurship Basics

What is a Startup

Why our government is promoting the startup?

Types of a legal entity like Partnership firm, Sole proprietorship, Limited liability firm (LLP), Private limited company.

How startup raises funds from Incubators, Accelerators, Angel Investors, and Venture capitalists.

Three rules to validate your ideas? -Scalability, Market growth, Investors.

Types of problem-solving ideas that became unicorns? -Payment Infrastructure. -Market place business.

How to solve simple routine problems? -Category e-commerce Startups

How to think of billion-dollar ideas?

Solving Complex problems using core tech? -Traffic Surveillance System -Deep Tech In Healthcare

Module 7 - Organizational Structure and Human Resource Management.

Mission, Vision and Values-OYO example

Organizational structure, Line of command, Business analysis, and business management.

Core competencies and Strategic competitive advantages

Growth Expansion, diversification, and M&A-Synergies

Talent acquisition, Appraisal, evaluation Payroll, and event management.

Employee policy, retention, and ESOP

Who this course is for:

Graduate
Business graduate
Entrepreneurship

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