Professional Certificate in Digital Strategy and Planning

[mitsumi]

Professional Certificate in Digital Strategy and Planning
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 2.35 GB
Genre: eLearning Video | Duration: 61 lectures (5 hour, 15 mins) | Language: English

Develop a measured and well-considered digital marketing strategy!

What you'll learn

    Gain an understanding of the theory and practical application of digital strategy
    Implement a powerful marketing mix that sustains customer engagement
    Develop a measured and well-considered strategy

Requirements

    No previous experience needed
    No technology knowledge required
    Only passion and commitment is enough

Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it's important to understand how they will all work together to achieve the brand's goal.

So, in this course we will look at different platforms and funnels:

    Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
    System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
    Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
    Market & Niche Research, Competitor Research
    Target Audience Research & Customer Avatar Creation

In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!

Who this course is for:

    Anyone involved with planning a digital marketing strategy for their business or company, or who is likely to be involved in this area in the future.
   

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