Digital Strategy and Marketing Media Plan

[mitsumi]

Digital Strategy and Marketing Media Plan
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 48000 Hz, 2ch | Size: 433 MB
Genre: eLearning Video | Duration: 41 mins | Language: English + .srt
This course is applicable to both small businesses and enterprise-level companies and focused on building the media plan.

What you'll learn

    digital marketing
    media planning
    digital marketing strategy
    digital planning
    Digital campaign objectives and KPIs
    Advertising
    Marketing Fundamentals
    PPC Advertising
    Social Media Marketing
    Facebook Marketing

Requirements

    Be able to work comfortable with Excel sheets

Description

At the end of participating in this course, you should be able to:

    Design a digital marketing plan and modify it to suit your specific company needs

    Be able to develop the campaign goals and set up KPIs, identify the target audience segment.

    Apply a selection process to digital marketing channels, in order to select the ideal marketing mix

    You would be provided by the actual media plan template which you might use on the daily basis.

Who this course is for:

    Entry Level Digital Marketers
    Digital Marketing Students
       

               

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