7 Dynamics of Motivation Framework
.MP4 | Video: 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | 567 MB
Duration: 2 hours | Genre: eLearning Video | Language: English
Core motivational dynamics to increase engagement and experience. Motivation - Behavior - Gamification - Attention.
What you'll learn
An all-in-one framework that helps you think about our core motivational drivers based on scientific evidence
How to design engaging products and services, marketing and sales messages, and workplaces with the 7 dynamics of motivation
Understand the core concepts of motivation (most essential theories) and learn how to trigger these motivations with a simple framework
How to increase engagement, retention, experience, sales, motivation...
How to create Engaging Experiences
Requirements
There are no real requirements before starting this course.
Description
How are you planning to keep your audience's attention?
How will you meet new generations' expectations?
Will you be amongst the winners of this new game?
We now live in an "Engagement Crisis" and the way we engage people is fundamentally changing.
This is a course for human-centric visionaries, game changers, and innovators striving to change the way we think about designing products and services, communication messages, and workplaces.
With this course, you will be able to design engaging experiences people like to be part of based on deep scientific insights into the human nature of motivation and behavior.
Despite motivation is one of the most researched topics in the academic literature, there is still no framework available, like the Business Model Canvas, that helps all kinds of professionals think about our core motivational drivers when designing for people. Yet, understanding people's motivation and behavior is an INDISPENSABLE SKILL for everyone responsible for attracting, engaging, motivating, retaining, and communicating with people. This because products & services, marketing & sales messages, and jobs are all designed for human beings.
That's why we have made it our job to develop an all-in-one framework that helps us easily think about our core motivational drivers when designing for people (doing user/customer research, writing user stories, performing UX audit, formulating new product features, value proposition design, creating marketing and sales messages, writing vacancies, developing a company culture, motivating people to...).
Grow your skills and learn the 7 Dynamics that drives us all. Let us transform the world into a more epic and enjoyable place!
Who this course is for:
Human-centric visionaries looking for new ways to engage their audience
Design thinkers (Product Designers, UX Designers, Service Designers, Business Designers...) that want to create products & services customers desire and enjoy (better experience, more engaging = retention)
HR-managers and Recruiters willing to create an attractive Employer Brand and attract new talent
HR-managers, People Managers, Team Leaders, and Change Managers that want to motivate people to stay, contribute, share ideas, give feedback, comply with regulations (e.g. safety), and perform
Marketing & Sales managers that want to attract new customers by triggering our core motivational drivers
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Cantinho Satkeys
