The Complete Guide To Salesforce Pardot Lightning

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The Complete Guide To Salesforce Pardot Lightning
Last updated 6/2019
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.31 GB | Duration: 2h 1m

Pardot Lightning Training by: Kelli Meador

What you'll learn
Benefits of transitioning to Pardot Lightning App
Understand the why behind the Pardot Lightning App
Considerations we must understand and fix before enabling the Lighting App
Step-by-step enablement of the Pardot Lightning App
Reviewing and understanding the differences between Pardot Classic and Pardot Lightning
Setting up Pardot Connected Campaigns
Requirements
Current Pardot User or Pardot Consultant
Description
The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. Join me to learn about all the new features and enhancements your marketing team has access to. We'll review considerations for enabling Pardot Lightning, and best practices for how to customize and use the app to best fit your team's needs.The complete guide to Pardot Lightning is video training with hands-on step by step instructions.Benefits of transitioning to Pardot Lightning AppWe will understand the why behind the Pardot Lightning AppConsiderations we must understand and fix before enabling the Lighting AppStep-by-step enablement of the Pardot Lightning AppReviewing and understanding the differences between Pardot Classic and Pardot LightningSetting up Pardot Connected CampaignsAnd lastly rolling out to other usersIf you are looking for basic Pardot user training I would first recommend taking my Course: Pardot Training: Get up and running with Salesforce Pardot.If you are a current Pardot user, have already taken my other Pardot training course then I highly recommend taking this course. Salesforce just launched Pardot Lightning and although the adoption is slowly climbing we want to make sure you get ahead of the curb. Pardot will be releasing a lot of exciting updates that will be for the Pardot Lighting App. So don't get left behind!
Overview
Section 1: Introduction
Lecture 1 Intro to the Pardot Lightning Course
Lecture 2 What is the Pardot Lightning App?
Lecture 3 No more iFrames!
Lecture 4 The REAL Pardot Lightning App
Lecture 5 Side by Side Comparison: Pardot Lightning & Pardot Classic
Section 2: Pardot purchased after February 11, 2019
Lecture 6 Salesforce User Sync
Lecture 7 Setting up Permissions
Lecture 8 Complete Pardot Setup
Section 3: Pardot purchased before February 11, 2019
Lecture 9 Salesforce User Sync
Lecture 10 Setting up Permissions
Section 4: Pardot Lightning Interface
Lecture 11 Default and Customize Navigation Bar
Lecture 12 Prospects, Contacts and Leads oh my!
Lecture 13 Pardot Admin is now Pardot Settings
Lecture 14 Automations, Content, Emails and everything else
Section 5: Adding Engagement Enhancements
Lecture 15 Engagement on Leads
Lecture 16 Engagement on Contacts
Lecture 17 Engagement on Campaigns
Section 6: Integrated Campaigns
Lecture 18 What are traditional Pardot Campaigns
Lecture 19 What are Salesforce Campaigns
Lecture 20 Types of Marketing Campaigns
Lecture 21 Website Engagement Campaigns
Lecture 22 Product Release Campaigns
Lecture 23 Email Engagement Campaigns
Section 7: Pardot Support
Lecture 24 How to access Pardot Support
Marketing Automation,Marketing Technology,Salesforce Marketers,Salesforce Developers

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