Branding Essentials: How to Work with Customer Personas

[mitsumi]

Duration: 33m | Video: .MP4 1280x720, 25 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 238 MB
Genre: eLearning | Language: English

I feel that branding has been brand-focused for too long, without much consideration for the customer. It has been a one to many approach for ages and relied on a 'build it and they will come' mentality.

Branding is evolving

But today, customers are starting to get the upper hand, with the ability to change service providers and products after a quick Google search, if something is not to their liking.

What can we do as brand builders?

So as a brand builder and owner, you need a way to make customers initially pay attention to your brand and business, but even more importantly, you need a way to make them stay.

I have a decade of experience in the world of UX design where everything is focused around the User's Needs, and so I've found it very natural to combine it with my passion for Branding.

What is this class about?

In this class, I'm going to show you my method of injecting a customer-centric approach into the way a brand does business, from a branding perspective.

This change of mindset is what's going to make your brand stand out from those companies that don't consider human needs in their business.

I invite you to enrol now and I will see you in the next video.

What you will learn in the class:

Learn about the Human Needs Pyramid, and how it can be considered in branding a business
Take a look at some Customer-Centric brand examples
Take a deep dive into using a Customer Persona Worksheet to learn about your customers' challenges, feelings, and thoughts
Learn how to distill your findings and identify Human Needs that you can help to solve for your customers
Who is the class for:

Business Owners with a new or existing company
Brand Designers looking to get into strategy
Brand Strategists wanting to add to their process
Marketing Professionals
Freelancers
Solopreneurs

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