Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: AAC, 48.0 KHz
Language: English | Size: 12.6 GB | Duration: 23h 35m
Practical explanations with valuable tips and advice on how to accomplish efficient online marketing goals
What you'll learn
How to effectively set up and publish online campaigns on different platforms
Description
Everything you need to know about Marketing in the Digital era (23 in 1 course)
Just take a look at the titles of each section! Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat Marketing. Moreover, we will talk about SEO, ASO, split testing, email marketing, video marketing, content marketing, affiliate marketing, referral programs, social media strategy, GDPR for marketers, copywriting, podcasting... We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page. After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms.
Digital Marketing 101 (lectures):
Introduction
Difference between Marketing and Advertising
Digital Marketing & Online Marketing & E-marketing
Social Media Marketing & Email Marketing & Affiliate Marketing
SEM & SEO
Inbound Marketing & Outbound Marketing & Content Marketing
Native Advertising & Geo marketing
Video Marketing & Mobile Marketing
Viral Marketing & Influencer Marketing
AR Marketing & VR Marketing
Thank you
Facebook Ads (lectures):
Introduction and course description
How does an ad look like and what is it
Ads Manager interface explained
Types of campaigns
Setting up the campaign (Ad Set)
Setting up the campaign (Ad)
Reports and metrics
Instagram growth (lectures):
How to grow your Instagram account
The significance of the Explore page
Profile and content tips
Power likes and Engagement groups
Things to avoid (most important DON'Ts)
Automation in short & the Mother-child method
Instagram Ads (lectures):
Introduction and course description
Instagram's overview and some statistics
Tips for building your Instagram page
Where to start and one important condition
How to set up an Instagram campaign
Different ad sizes and recommendations
Google Ads (lectures):
Introduction and course description
What is Google Ads
Ad examples on Google
Google Ads' interface explained
Types of goals and campaigns
How to set up a Google Search Ad
How to set up a Google Display Ad
How to set up a YouTube Ad
Overview of Google campaigns (metrics and reports)
How to use Google Trends tool
How to use Google Alerts tool
How to preview your ads
Different types of keywords (important to know)
How to use Google Keyword Planner
Negative keywords explained
How to create a negative keyword list
Important to know about negative keywords
Snapchat Ads (lectures):
Introduction and course description
Snapchat's overview and some statistics
How to find Snap Ads Manager and its interface explained
Overview of the advanced mode in Ads Manager
Creating the campaign (with Snap Ad)
Creating the campaign (with Story Ad)
Creating the campaign (with Collection Ad) and Filter explained
Facebook Ads vs Google Ads - which platform to choose? (lectures):
Introduction
Examples of Facebook Ads
Examples of Google Ads
Facebook Ads vs Google Ads part 1
Facebook Ads vs Google Ads part 2
Final words
Summary conclusion
Canva graphic tool explained (lectures):
What is Canva
Canva's home interface
How to design part 1
How to design part 2
How to export and different options
How to choose the proper fonts (lectures):
Typeface and Font difference
Serif fonts explained
Sans Serif fonts explained
Script fonts explained
Display fonts explained
IL1 test
How to choose the best font (advice)
Where to download the fonts
Online advertising metrics explained (lectures):
Introduction
Cost Per Metrics (CPC, CPA, CPM. CPL, CPE...)
CPL, CPA, CPI, and Effectiveness explained
CTR, CR, ROI, and IR
Video Metrics (CPV, CPM, CTR, View Rate, Watch time...)
Important Marketing Terms & Conversion vs Conversion Value explained
Conclusion
YouTube Ads (lectures):
Introduction
Skippable in-stream ads explained
Non-skippable in-stream ads explained
Discovery (TrueView) ads explained
Bumper ads explained
Outstream ads explained
Sequence ads explained
Non-video ad formats explained
How to link your YouTube account with Google Ads
How to set up a YouTube campaign (step by step) part 1
How to set up a YouTube campaign (other video formats) part 2
A/B split testing for Facebook Ads & Google Ads explained (lectures):
What is split testing
Examples of split testing ads
Why is A/B testing so powerful
Important split testing rules
Ideas for Facebook and Google A/B testing
A most important rule for ad testing (rule #2 from the previous video explained)
Case study #1 (placement testing)
Case study #2 (delivery optimization testing)
Case study #3 (audience and ad creative testing - 2 variables)
Case study #4 Google Ads (demographics and ad variation tool)
Case study #5 Google Ads (test different parameters)
Facebook Lead Ads for Local Business (lectures):
What are the lead ads and how do they work
How to set up the lead ads for a local business (ad set level) part 1
How to set up the lead ads for a local business (ad level) part 2
How to set up the lead ads for a local business (form creation) part 3
Where can you find the collected data
Facebook Lead Ads vs Facebook Conversion Ads
Video Marketing (lectures):
Definition and benefits
10 different video types
Video type examples
How to get started with video marketing (10 steps)
Where to distribute the video
How to improve the SEO with videos
Powerful video tips
Which software to use for video editing (short overview)
Tips on how to create a great thumbnail
Video keyword research
Important video metrics
SEO for Small Businesses (lectures):
What is SEO and what is a small business
Most important SEO tips for small business
Logical website structure
Google Search Console & Bing Webmaster Tools
Google My Business page - why and how
Keyword research and long-tail keywords
Page title and Meta description
Common technical SEO problems
Links from business partners
SEO - Search Engine Optimization (lectures):
What is SEO
How does PageRank work
On-page factors explained (powerful SEO tips)
Off-page factors explained
E-A-T concept explained
What is the Answer Box and how to appear there
SEO tips (things to avoid)
Local SEO tips
How to Optimize for Voice Search
SEO tools (short overview)
Reddit Ads (lectures):
What is Reddit
How big is Reddit
Types of Reddit Ads
Video Ads explained
Reddit Ads Manager explained
Billing settings and managing accounts
Different objective types explained
How to set up the Reddit campaigns
Things to have in mind
Twitter Ads (lectures):
Introduction to Twitter
How to make your Twitter Page stand out
Which content to use on Twitter
How to access and create an account
Twitter Ads Interface Explained
How to set up a Twitter campaign step-by-step guide
Most Important Tips
What is the ideal Tweet length
How to use the Advanced search
Social Media Strategy (lectures):
What is a social media strategy and why is it important
Define social media marketing goals (step 1)
Learn everything you can about your audience - create a buyer persona (step 2)
Research your competition (step 3)
Determine which networks to use and how (step 4)
Set up and optimize your accounts (step 5)
Choose your core piece of content format (step 6)
Determine the best time to post (step 7)
Best timings to post on different social media (overview of the research)
Create a posting schedule (step 8)
Try to connect with the key influencers (step 9)
Build the cross-functional team (step 10)
Key points on how to improve your existing strategy
A list of all 10 steps summarized
Shopify store and Facebook ads (lectures):
Introduction video
How to add a Facebook pixel to the Shopify store
What is Business Manager and why should you use it
How to create a Facebook catalog and add products from Shopify
How to create a catalog sales campaign (ad set level)
How to create a catalog sales campaign (ad level)
How to set dynamic creative ads within the traffic objective campaign
GDPR for Digital Marketers (lectures):
What is GDPR and why is it important
What is considered to be personal data
What does GDPR cover
Examples of the things you are not able to do anymore
3 key areas of GDPR
Data permission (key area #1 of GDPR)
Data access (key area #2 of GDPR)
Data focus (key area #3 of GDPR)
Difference between Data Controller and Data Processor
What does GDPR mean for pixels, cookies, and tracking codes
What if you acquire a personal data list
Business cards and phone calls
Facebook and LinkedIn lead ads (& lead ads in general)
Tips to implement GDPR
Advantages of GDPR
Important disclaimer
Copywriting (lectures):
What is copywriting
General guide on how to write a great ad copy
Mirror the visitor's end goal (tip 1)
Make things personal (tip 2)
Integrate text and visual, Use simple English & Test (tip 3, 4, 5)
Implement FOMO (tip 6)
Invest in the headlines (tip 7)
Create a curiosity gap (tip 8)
Surprise your audience & Use numbers (tip 9, 10)
What are the Power Words
Top 5 words in English
Types of Power Words and their lists
Additional Power Words and explanations
This, What, When, Which, Why & How explained
Power Words for CTA
Google Analytics (lectures):
Introduction
How to set up a Google Analytics account
How to set up Conversion Goals
Google Analytics basic terms explained
Home section explained
Customization section explained
Real-time reports explained
Audience reports explained
Acquisition reports explained
Behavior reports explained
Conversions reports explained
Two often misconceptions
Google Analytics Settings explained
LinkedIn Ads (lectures):
Introduction (LinkedIn in numbers)
How to access LinkedIn Campaign Manager
How to create an account
LinkedIn Campaign Manager settings explained
How to create a campaign group
How to set up a campaign
How to set up an ad
Different objectives and ad formats explained
How to set up the Insight Tag and check the performance
Email Marketing (lectures):
What is Email Marketing and why you should use it
Basic steps of Email Marketing
How to set up Gmail Ads in Google Ads
Important subject line elements to catch attention
Guideline on how to write the best headlines
Important rules to have in mind
How to build an email list
Important advice when building an email list
How often to get in touch with your audience
Email Marketing metrics
Email Marketing automation
Content Marketing for Beginners (lectures):
Introduction
Where to start and how to stay up to date with the content
How to use Google Alerts
The Advantages of Content Marketing
4 Important Content Marketing Tactics
Where to distribute your content
Tools for Content Marketing
Affiliate Marketing (lectures):
What is affiliate marketing
Who are the key players (3+1 segments)
How the affiliate program works
How to start with the affiliate marketing (merchant's perspective)
How to start with the affiliate marketing (affiliate's perspective)
How do affiliates get paid
Commission rates - Things to know
Pros vs cons of being an affiliate
Pros vs cons of using the affiliate programs as a merchant
Affiliate marketing vs Dropshipping
Affiliate programs vs Referral programs
How to become a successful affiliate marketer
Common types of affiliate marketing channels
Referral Programs (lectures):
What is a referral program
Referral program vs affiliate program
What makes a good referral program
How to build a successful referral program
Famous examples of the viral referral programs
Benefits of the referral programs
Surveys (lectures):
Introduction
Difference between surveys, questionnaires and polls
7 steps on how to conduct an online survey
Types of survey questions
Different levels of rating scale explained
13 quick tips for conducting successful surveys
Survey tools (overview)
How to distribute the online survey
Paid online surveys explained
ASO - App Store Optimization (lectures):
What is App Store Optimization and why it matters
The difference between ASO and SEO
The difference between App Store and Google Play Store
On metadata vs Off metadata factors
Importance of the Keywords
Google Play Store ASO elements
Google Play Store Ads (short overview)
App Store ASO elements
Apple Store Search Ads (short overview)
Importance of the A/B testing
Podcasting (lectures):
What is podcasting
Why is podcast so popular
How to start your own podcast
About the name, length and audience for the podcast
Podcast formats/types
Distribution - podcast hosting services
Distribution - podcast directories
How to monetize the podcast
8 most important tips to grow your podcast
7 recording tips and tricks
Google Search Operators (lectures):
Introduction
How does Google Search with operators work?
6 basic operators to understand
Key things to know (coolest hacks and tricks)
Google Advanced Search
Google Search Operators in Online Marketing
Who this course is for:
People interested in promoting their social media page or website and those who want to learn to make Google, Facebook, Instagram and Snapchat ad campaigns and also use Canva graphic design creator
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