Intro to Marketing Technology

[mitsumi]

Intro to Marketing Technology
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 48000 Hz, 2ch | Size: 209 MB
Genre: eLearning Video | Duration: 11 lectures (43 mins) | Language: English

 Marketing Technology and Advertising Technology in the Digital Age

What you'll learn

    Foundations of Digital Marketing Technology
    Fundamentals of a Great Data Strategy
    Which tools make the most sense for your product/service/business
    Understand all types of marketing/ad technologies
    Fundamentals of measuring results and KPIs for your marketing plans
    How to make a successful digital plan
    Marketing Funnel

Requirements

    Excitement to learn!
    No experience required
    Suitable for all types of businesses (digital/physical products, services, B2B, B2C)
    Love for Marketing, Data and Tech

Description

The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it's become apparent that marketers need to understand technology at a deeper level. Data is all around us and YOU can master how to use data in your marketing strategies leveraging technology.

 

MarTech (Marketing Technology) and AdTech (Advertising Technology) - two BUZZ words you may have been hearing lately. Or job descriptions you may have been seeing lately. But what do they mean? And can they help you become a better marketer?

 

With a play by play of everything you need to know to master MarTech and AdTech as a new-age marketer - this comprehensive course will help refine your marketing skills and take them to a whole other level.

In this course, you will learn about:

    Website, Email and Media tools

    Metrics, KPIs, Conversion Events, Goals, and how to reach your Business Objectives

    Data driven Marketing and more!

MarTech (technologies you should be familiar with):

    Analytics & Reporting

    Content Management Systems

    Customer Relationship Management

    Email Campaign Management

AdTech (technologies you should be familiar with):

    Data Management Platform

    Attribution Modeling

    DSPs, SSPs, and Ad Exchanges

Enroll today to become a digital marketing expert!

 

Who this course is for:

·       New marketers trying to navigate 21st century marketing

·       Digital Marketing working at Start ups and Fortune 500 companies

·       Freelancers looking to gain new martech skills

Who this course is for:

    Beginners to Digital Marketing
    Beginners to Marketing Technology
    Beginners to Advertising Technology
    Those who want to be familiar with Digital
    New marketers trying to navigate 21st century marketing
    Digital Marketers working at Start ups and Fortune 500 companies
    Freelancers looking to understand Marketing Technology
    Those who want to be more Digital Marketing savvy

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