Ad Planning & Operations: Predictive Analytics for Resource Allocation

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Ad Planning & Operations: Predictive Analytics for Resource Allocation
MP4 | Video: AVC 1920x1080 | Audio: AAC 48KHz 2ch | Duration: 27M | 1.38 GB
Genre: eLearning | Language: English

Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Entails broad overview of predicting advertising initiative resources and their respective allocations.

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