Free Download Customer Experience With Generative Ai Strategy & ToolsMP4 |
Video: h264, 1920x1080 |
Audio: AAC, 44.1 KHz
Language: English |
Size: 3.76 GB |
Duration: 1h 45m
Use GenAI to personalize marketing, improve support, and roll out AI pilots responsibly-tools, prompts, and governance
What you'll learnExplain generative AI fundamentals and key limitations (e.g., hallucinations) for CX use cases.
Map GenAI opportunities across the customer journey and prioritize high-ROI use cases.
Create on-brand marketing and personalization workflows using prompts, templates, and review steps.
Deploy GenAI in support (chatbots, proactive messaging, agent co-pilots) with smart human handoffs.
Select and evaluate GenAI tools for text, image, and video-and integrate them into CX workflows.
Design a pilot and governance plan covering privacy, transparency, compliance, and ongoing monitoring.
RequirementsThere are no prerequisites for this course
DescriptionDid you know 72% of consumers believe generative AI will improve their experiences-and 95% of U.S. companies are already using it in some form? Customer expectations are rising fast, and the brands that win will be the ones who deliver faster, more personal, more consistent experiences-without sacrificing trust.Generative AI isn't "just chatbots." It's transforming how companies create content, personalize customer journeys, handle support at scale, and even proactively resolve issues before customers complain.So how do you apply generative AI to customer experience in a way that actually works in the real world-without sounding off-brand, creating privacy risks, or shipping incorrect answers?That's exactly what this course is built to teach.In this course, you'll learn how to:Understand generative AI fundamentals (what it is, how it works, and where it fails)Map GenAI use cases across the customer journey (awareness → retention)Create scalable marketing content and run hyper-personalized messaging responsiblyImprove customer service with AI assistants, proactive support, and agent "co-pilots"Choose the right tools for text, image, and video generation (and integrate them into workflows)Design and run a focused pilot project with clear KPIs, cross-functional teams, and feedback loopsBuild better prompts, on-brand outputs, and human-in-the-loop review processesReduce risk with practical governance: accuracy guardrails, transparency, privacy, and compliance basicsLearn from real company examples (including a Wendy's drive-thru GenAI case study)Prepare for what's next: agentic AI, multimodal experiences, and evolving customer expectationsWhether you're in marketing, customer support, CX strategy, product, or operations, you'll leave with frameworks you can apply immediately-plus a clear roadmap to start (or improve) a responsible GenAI rollout.If you want a practical playbook for using generative AI to upgrade customer experience-while protecting your brand and customer trust-this course is for you.
Customer experience (CX) managers and CX strategists,Customer support, contact center, and service operations leaders,Marketing managers, lifecycle marketers, and CRM/email specialists,Product managers and digital experience owners (web/app journeys),Customer success and account management teams (B2B or SaaS),Business leaders and operations managers planning GenAI pilots,Entrepreneurs and small business owners who want scalable CX personalization,Anyone needing a practical, responsible approach to GenAI in customer-facing work
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