Product Management 101: Mastering The Basics For Success
Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 818.92 MB | Duration: 2h 14m
Product Management, Market Understanding, Defining the Product, Launching the Product, Working with Teams
What you'll learn
What is Product Management?
Skills for being a Product Manger.
How to start your journey as a Product Manager.
Understanding the market, how to evaluate your product in market.
How to define your product Vision, Strategy, Roadmap and more.
Collaborating with Design, Engineering, and Marketing teams
How to set up meetings that everyone will love and won't sleep.
and a lot more...
Requirements
Passion | Passion | Passion
Description
Hello and Welcome to our comprehensive course, "Product Management 101: Mastering the Basics for Success". This course is designed to guide you through the exciting and multifaceted world of product management, providing you with all the tools you need to excel in this dynamic field.In Module 1, we'll demystify the realm of product management. You'll learn what it means to be a product manager, understand the key differences between project and product management, and discover the essential skills that make a product manager successful.Module 2 will immerse you in the art of understanding the market. You'll master various market research techniques, learn how to identify customer needs, and conduct a competitive analysis.In Module 3, we'll delve into the heart of product management: defining the product. You'll develop a clear product vision and strategy, learn how to prioritize features, and create a roadmap for success.Module 4 focuses on the importance of teamwork. You'll learn how to collaborate effectively with design, engineering, and marketing teams, manage stakeholders, and hone your communication and leadership skills.Module 5 is all about launching the product. We'll guide you through developing a go-to-market strategy, planning and coordinating a successful launch, and conducting a post-launch analysis.In Module 6, you'll learn how to manage the product post-launch. We'll cover monitoring key performance indicators (KPIs), analyzing user feedback and data, and iterating on the product.Finally, in Module 7, we'll discuss the importance of ethics in product management. You'll learn how to consider ethical implications in your work and how to build products for accessibility and inclusivity.This course is more than just a learning experience; it's a significant step in your journey to becoming a successful product manager. Join us as we explore the fascinating world of product management together!
Overview
Section 1: Course Introduction
Lecture 1 Product Management Course Introduction
Section 2: Introduction to Product Management
Lecture 2 What is Product Management?
Lecture 3 The role of a Product Manager
Lecture 4 Key skills for a successful Product Manager
Lecture 5 Difference between Project Management and Product Management
Section 3: Understanding the Market
Lecture 6 Market Research Techniques
Lecture 7 Identifying Customer Needs
Lecture 8 Competitive Analysis
Lecture 9 SWOT Analysis
Section 4: Defining the Product
Lecture 10 Product Vision
Lecture 11 Product Strategy
Lecture 12 Prioritizing Features
Lecture 13 Product Roadmap
Section 5: Working with Teams
Lecture 14 Collaborating with Design, Engineering, and Marketing teams
Lecture 15 Stakeholder Management
Lecture 16 Communication and Leadership
Lecture 17 Meetings
Section 6: Launching the Product
Lecture 18 Go-to-Market Strategy
Lecture 19 Customer Journey Map
Lecture 20 Launch Planning and Coordination
Lecture 21 Post-Launch Analysis
Section 7: Managing the Product Post-Launch
Lecture 22 Monitoring Key Performance Indicators (KPIs)
Lecture 23 User Feedback and Data Analysis
Lecture 24 Iterating on the Product
Section 8: Ethics in Product Management
Lecture 25 Considering Ethical Implications
Lecture 26 Building Products for Accessibility and Inclusivity
Section 9: Course Wrap up
Lecture 27 Congratulations and see you in our next Adventure.
Absolute Beginners | Anyone Trying to shift to Product Management
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Cantinho Satkeys
