Market Research - Fundamentals Of Marketing Research

[mitsumi]

Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.45 GB | Duration: 5h 33m

Learn to conduct market research and analyse your competitors as well as customers

What you'll learn
Develop a systematic understanding of marketing research approaches and techniques.
Validate your ideas for new business using market data
Learn how to make better, and faster business decisions through online market research
Master the entire Market Research process from defining the Objectives and Scope, to delivering accurate and relevant Solutions
Requirements
There are no specific materials or software needed before starting this course.
Description
The purpose of the training is to provide understanding about the scope as well as a detailed procedure that is to be followed in market research. The training will build capabilities among the learners regarding the identification of the underlying problem, properly defining them and thereby developing research design thereof. The concepts that will be dealt with in the training involve collection methodologies of primary as well as secondary data, measurement techniques and characteristics, reliability and validity and so on. Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions. Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns. This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you. Market Research is an activity to gather information and collect data to cater in a better way to the customer's needs and requirements. It is an essential field that is used in many industries around the world.With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one's market strategy to cater in a better and more fulfilling way to the targeted consumers.
Overview
Section 1: Introduction
Lecture 1 Syllabus Introduction
Section 2: Marketing Research Basics
Lecture 2 Research Basics Market Research vs Marketing Research
Lecture 3 Uses of Research
Lecture 4 Basic and Applied Research
Lecture 5 Managers and Research
Lecture 6 Types of Researchers
Lecture 7 External Researchers
Lecture 8 Limitations and Ethics
Lecture 9 Data Warehousing and Mining
Section 3: Market Research Process
Lecture 10 Market Research Process and Stages
Lecture 11 Stage 2 and 3 of Researches
Lecture 12 Stage 4 of Research Process
Lecture 13 Stages 5 and 6 of Research Process
Section 4: Types of Researches and Classifications
Lecture 14 Types of Research
Lecture 15 Other types and Research Hurdles
Lecture 16 Applications of Market Research
Lecture 17 Classification of Research Design
Lecture 18 Broadly Types of Research
Lecture 19 Research Problem
Section 5: Questionnaire Scaling and Rating
Lecture 20 Principles of Questionnaire Design
Lecture 21 Steps in Survey Instruments
Lecture 22 Flowerpot Approach
Lecture 23 Cover Letter
Lecture 24 Supplementary Documents with Survey
Lecture 25 Scaling Procedures
Lecture 26 Rating Scales
Section 6: Sampling
Lecture 27 Sampling Basics
Lecture 28 Probability Sampling
Lecture 29 Non Probability Sampling
Section 7: Field Procedures
Lecture 30 Design and Organize Fieldwork
Lecture 31 Control Procedures on Field
Section 8: Hypothesis Testing
Lecture 32 Hypothesis Testing Basics
Lecture 33 Type 1 and type 2 Errors
Lecture 34 Seven Steps to Hypothesis Testing
Lecture 35 Critical Region Analysis
Section 9: Case Study and Findings
Lecture 36 Case Study Intro
Lecture 37 Synopsis of Nestle and Cadbury
Lecture 38 The Research Elements
Lecture 39 Questionnaire
Lecture 40 Data Analysis
Lecture 41 Findings
Lecture 42 Suggestions
Section 10: Syllabus Conclusion
Lecture 43 Syllabus Conclusion
Marketers Entrepreneurs Product Managers Founders,Marketers Product Owners Business Consultants Business Strategists Aspiring Researchers or Data Scientists

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