Logo Design: Type Treatments

[mitsumi]

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Intermediate | Genre: eLearning | Language: English + srt | Duration: 2h 50m | Size: 663.7 MB

While the letterforms used in a logo are obviously important for identifying the name of a company, slogan, or marketing campaign, they are also another opportunity to convey a visual representation of the company. In this course, Nigel French demonstrates fundamental techniques for working with type in your logos. Nigel takes a methodical, hands-on approach, showing how to create type treatments in Adobe Illustrator. He covers removing elements from letters; modifying letter shapes; how to work with lines, patterns, and dots; how to add dimension; and different ways of incorporating gradients. Each of the effects he demonstrates are stand-alone lessons, so you can jump in on any part of the course based on need. Type skills are an essential part of a designer's vocabulary and these techniques are the building blocks of a successful typographic logo.

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