Business Soul Searching
Published 10/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 26m | Size: 396 MB
A Proven Framework to Define Your Target Audience & Unique Value Proposition
What you'll learn
Clearly define your target audience
Understand which benefits of your services your prospects value most
Decide what services to focus on (and which ones to ditch)
Understand what it'll take to make your website stand out from your competition
Uncover and articulate your unique value proposition
How to use these insights to create marketing copy that wins more business
Requirements
No previous marketing experience required
No existing business website required
Description
Is this you?You've invested in a website, but your inbox stays empty, and you can't figure out whyYou've been stalling on building a site because. what if it flops?You keep tweaking copy, posting on social, or jumping on calls with wrong-fit clients... but nothing changesHow frustrating is that?Imagine if.Instead, your website became more than a pretty digital business card:Inquiries from people who get what you do land in your inbox regularlyYou feel confident talking about your services without stumblingInstead of dreading sales calls, you attract clients who are already half soldYour time goes into serving clients, not endless "marketing experiments" that go nowhereThat's what happens when you stop guessing and build your marketing on solid ground.WHY THIS COURSE IS DIFFERENTMost marketing advice tells you to create a buyer persona named Kate who drives a Honda to her yoga classes every Tuesday. Or to write vague lines like "I help you unlock your potential."Business Soul Searching skips the fluff and walks you thorough a structured, proven process to:Define your real target audiencePin down the benefits and objections that matter most in your particular contextDecide what services to focus on (and which ones to ditch)Uncover a UVP that sets you apart from your competitorsThis isn't theory. These are the same steps I've been using in all my website optimization projects for 10+ years to help my clients win more business.WHAT'S INSIDE?7 practical modules + templates and guides you'll keep coming back to:Module 1: Get clarity about your services (so prospects instantly see the value)Module 2: Define your target audience (without fake personas)Module 3: Analyse your competitors to find out ways to stand out (+ template)Module 4: Uncover your UVP with an easy 3-tier framework (+ real-world example of effective UVP)Module 5: Check if your website is set up to performModules 6-7: Learn how to use all these insights to create copy that resonates through:Fool-proof page structures for your home, about, and service pagesTemplates to turn your insights into strong copyWHAT STUDENTS SAY"It's a pain-free, pressure-free way to hone your business offerings and messaging that doesn't take up all your time." ~ Samantha Andrews, Science Consultant"The competitor website analysis tool is simply great! I'd never thought about evaluating competitor websites like this before." ~ Hanna Marciniak, Freelance Translator"The final lecture on 'how to use your answers' was gold. Everything was tied together. I'll keep coming back to this." ~ Katie Stone, Copywriter"Instead of relying on guesswork, I learned a process of making my offer stand out from the competition." ~ Mayur Bardolia, L&D Specialist"If you want to really understand how you can write great copy about your services and UVP, this is the course for you. Clear, practical, and right to the point." ~ Nina Jovic Belavic, ConsultantFast, focused, doableTakes ca. 8 hours to complete (students report finishing in 8-10 hours)Drop in and out anytime (lessons are bite-sized)Worksheets and templates includedLifetime access30-day money-back guaranteeSTOP GUESSING. START GETTING CLIENTS.Six months from now, you could still be tweaking your copy and hoping something lands. or you could have a clear value proposition, a sharper message, and a steady flow of clients.Let's build the solid foundation your business deserves!
Who this course is for
Service providers (freelancers, in-house marketers, agency owners, etc.) who want to attract more and better clients through online marketing
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