The Ultimate Digital Marketing And Ecommerce Masterclass
Last updated 10/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.48 GB | Duration: 1h 12m
Learn from more than 10 years of experience in just a few hours.
What you'll learn
Gain a deeper understanding of what digital marketing and ecommerce are
Learn the basics of starting an ecommerce or digital business
Learn how to build a successful marketing plan
Learn and understand the 4 pillars of Search Engine Optimisation (SEO)
Learn how to build an efficient digital and ecommerce team
Learn how to build an omni-channel media plan
Learn about paid media, owned media and earned media
Requirements
No prior skills or special tools are needed to take this masterclass. We'll cover everything from the basics to advanced strategies that you can use. You just need an open mind and a desire to learn.
Description
Hi there,My name is Dominic and I've been working with Digital marketing and ecommerce for the last 10 years.The following masterclass is based on the experience I've gathered during these years of managing multi-million projects for global large, medium and small sized businesses.The strategies that you will learn about next are based on things I tested and improved along the way. They can be applied to any industry, product, service or brand, as they cover the overall principles of ecommerce and digital marketing.Here are a few things you should know:Firstly, this masterclass has a difficulty of medium to advanced and suits someone that wants to get to the next stage.Secondly, This course took over 5 months to put together, but I've built it so it should take you only between 1-4 hours to complete. During this time, we'll be covering everything from the basics of what ecommerce and digital marketing is, to advanced strategies that you can use to build successful and comprehensive media plans.Thirdly, we are all different and can absorb information differently too. You don't need to hurry going through the whole course as quickly as possible. Do it at your own pace, take regular breaks when you need them and spend time reflecting on each section once you complete it.Lastly, the digital and ecommerce fields are always changing, so my hope for you at the end of this masterclass isn't for you to know it all. But for you to have the basics of ecommerce and digital marketing so you know where to start from with your own projects, and get the best type of results.To note: This is "The Ultimate" version of the course that gives you access to the 11 video lectures, quizzes, and the downloadable course in PDF (find it in the first section under the resources). There is also a "Pro" and "New" version of the course. Pro gives you access to the video lectures and the downloadable course in PDF, while "New" gives you access to the same video lectures without the PDF - I've introduced this last version to make learning accessible for everyone at a very low price.
Overview
Section 1: Introduction to the Masterclass
Lecture 1 Introduction to the Masterclass
Section 2: What is Ecommerce & Digital Marketing and What is the Difference Between Them
Lecture 2 What is Ecommerce & Digital Marketing and What is the Difference Between Them
Section 3: The Two[Key] Things you Need to Start an Ecommerce Business
Lecture 3 The Two[Key] Things you Need to Start an Ecommerce Business
Section 4: How to Build a Digital Marketing and Ecommerce Team
Lecture 4 How to Build a Digital Marketing and Ecommerce Team
Section 5: How to Build a Successful Marketing Plan
Lecture 5 How to Build a Successful Marketing Plan
Section 6: Introduction to Paid, Owned and Earned Media
Lecture 6 Introduction to Paid, Owned and Earned Media
Section 7: SEO in a Nutshell: The 4 Pillars of SEO
Lecture 7 SEO in a Nutshell: The 4 Pillars of SEO
Section 8: Building a Real Media Plan Using What We Learned
Lecture 8 Building a Real Media Plan Using What We Learned
Section 9: Data, Analysis and Insights
Lecture 9 Data, Analysis and Insights
Section 10: Ecommerce and Digital Tools and Software to Make Your Life Easier
Lecture 10 Ecommerce and Digital Tools and Software to Make Your Life Easier
Section 11: Summary and Conclusions
Lecture 11 Summary and Conclusions
This course/masterclass has a difficulty of medium to advanced and suits someone that wants to learn Digital Marketing and/or Ecommerce.,This course took over 5 months to put together, but I've built it so it should take you only between 1-4 hours to complete. During this time, we'll be covering everything from the basics of what ecommerce and digital marketing is, to advanced strategies that you can use to build successful and comprehensive media plans.,We are all different and can absorb information differently too. You don't need to hurry going through the whole course as quickly as possible. Do it at your own pace, take regular breaks when you need them and spend time reflecting on each section once you complete it.
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