Free Download Creating Inclusive Content for Marketing & BrandsPublished 1/2026
MP4 |
Video: h264, 1920x1080 |
Audio: AAC, 44.1 KHz, 2 Ch
Language: English |
Duration: 2h 0m |
Size: 3.47 GB
Plan, write, and publish accessible, culturally aware content using inclusive language, visuals, and workflows
Apply accessibility and universal design basics (captions, alt text, contrast, structure) to make content usable for more people.
Rewrite marketing copy using inclusive language, avoiding bias, stereotypes, and exclusionary terms while keeping brand voice.
Select and evaluate images and stories for authentic representation, reducing tokenism and harmful visual stereotypes.
Localize content with cultural sensitivity by adapting tone, references, and visuals for different regions and audiences.
Build an inclusive content workflow (audit, goals, guidelines, review checkpoints) that scales across a team.
Collect and respond to audience feedback and handle inclusion-related mistakes with clear, trust-building actions.
RequirementsThere are no pre-requisites for this course
DescriptionHave you ever read a website, ad, or email and felt like it wasn't meant for you? That subtle feeling of exclusion is exactly what inclusive content is designed to prevent-and today, audiences expect better.Consider this:- 70% of consumers say diversity, equity, and inclusion influence brand choice.- Over 60% of people are more likely to trust brands that show diversity in marketing.- More than 15% of the world's population lives with a disability-yet much online content is still inaccessible.Inclusion isn't just "nice to have." It builds trust, expands reach, improves usability, and helps protect your brand from costly missteps.So how do you create content that makes more people feel seen-without sounding generic, performative, or afraid of getting it wrong?That's exactly what this course is designed to teach.In this course, you'll learn how to:- Define inclusive content (and how it goes beyond diversity to create belonging)- Build accessibility into content using universal design principles (alt text, captions, contrast, structure)- Write with inclusive language that avoids bias, stereotypes, and outdated terms-while keeping your brand voice- Localize content with cultural sensitivity (beyond translation) to avoid tone-deaf global mistakes- Choose visuals that represent people authentically and avoid tokenism in imagery and storytelling- Audit your existing content to spot inclusion gaps and set measurable inclusion goals- Create team guidelines, workflows, and checklists so inclusion is consistent-not a one-off campaign- Gather feedback, respond professionally, and handle mistakes with clarity and credibility- Use practical tools and resources to scale inclusive writing, accessibility checks, and multimedia supportYou'll also walk through a powerful real-world case study (Vicks India's "Touch of Care") to see how inclusive storytelling can drive both cultural impact and business results.By the end of this course, you'll have a repeatable process for planning, creating, reviewing, and improving inclusive content-so your work connects with more people, more authentically, across channels and markets.
Who this course is forContent marketers and content strategists
Copywriters, UX writers, and technical writers
Brand, social media, and community managers
Marketing managers and creative leads building scalable workflows
Communications and internal comms professionals
Entrepreneurs and small business owners creating their own marketing
Designers and creators who want more inclusive visuals and accessible assets
Anyone responsible for publishing digital content to diverse audiences
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