Story Marketing 101 - Connect & Convert wit Story Psychology
Published 8/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 5m | Size: 2.2 GB
A Practical Guide to Marketing Success - Build Trust, Authenticity, and Conversions with Story Marketing
What you'll learn
Apply advanced marketing psychology to influence decision-making and motivate purchases, inspired by the principles of confirmation bias and worldview alignment
Align your marketing message with your audience's values and beliefs for deeper connections with Example & Inpirastion From Old Spice's Brand
Create trust and authenticity in your brand through honest and transparent marketing stories
Learn real-world marketing techniques with practical applications, such as "Geoffrey Moore's " approach to identifying your niche market
Stand out in a crowded market by telling stories that resonate with your niche audience, just as Purple Cow strategies emphasize creating remarkable products
Craft marketing messages that stick, helping you convert leads into loyal customers by studying Jonah Berger's viral marketing principles from "Contagious "
Appeal to your audience's worldview for stronger emotional connections and brand loyalty, as demonstrated in Stephen Covey's paradigm shift principles
Build a cohesive and compelling brand identity using storytelling techniques proven by successful brands like Apple and Nike
Develop subtle marketing strategies that create intrigue without overwhelming your audience, just like how Old Spice positioned its campaign
Grab attention quickly with proven techniques to engage consumers in seconds, taking inspiration from Seth Godin's practical strategies
Increase your brand's credibility and trustworthiness by aligning your story with your mission, just as successful brands have done with their narratives
Turn customers into brand advocates who will spread your message through word-of-mouth, using social currency and triggers as explained by Jonah Berger
Target specific customer segments to build a loyal and engaged community, following the 10-person test in Tools of Titans
Use emotional triggers to create marketing stories that people will remember and share, learning from the success of brands that appeal to deep emotions
Learn from real-world case studies of brands like Old Spice, Apple, Nike, Samsung, Spotify etc,and niche marketers, applying their tactics to your own marketing
Requirements
This course covers Fundamentals of Story marketing, So you don't need anything.
Description
Marketing with Storytelling can help you Build Trust, Gain Authenticity, and Increase ConversionHave you ever asked yourself why only a few brands achieve remarkable success and secure the top market positions, while so many others fight to survive and eventually disappear?Well, I asked myself this and that led me to study all those famous brands that succeeded in their marketing and those who couldn't make it and either struggled for a small portion in the marketing or already closed.And during this, I learned and implemented some of the principles and Marketing Psychology of successful businesses and now I have enough experience to teach you what works and what doesn't work in marketing. I have 5 years' experience in marketing I have worked with many brands and also marketing agencies as a full-time employee, I'm an experienced guy, and not only that I have several other classes about marketing in my profile.Anyway, real quick let me tell you what this class offersWell, as you know, it's tough to get noticed in today's crowded market. Traditional marketing methods fall flat they don't work as they used to and because of it businesses struggle to connect with their audience they need a message and a way to make their message resonate and stand out from the competition.And this is what this class is all about.This class is for you, If you're an aspiring marketer, entrepreneur, small business owner, or marketing professional who wants their audience's attention and connect with them so that they listen to you understand you and eventually become a fan of you, and your products.Story Marketing 101 is a complete class designed to address the common pain points faced by marketers and business owners.This course will show you how to transform your marketing efforts using the power of authentic storytelling. You'll discover techniques that not only grab attention but also create lasting connections with your audienceIn "Story Marketing 101" You'll learn:What are The Elements of a Good Story: Understand what makes a story effective, including trust, authenticity, subtlety, speed, targeting, and delivering on promises. Learn to weave these elements into your marketing messages.Example: Discover how brands like Nike subtly incorporate their messages into compelling narratives without overwhelming their audienceHow to Build Trust and Authenticity: Gain insights into trust-based marketing and how to align your story with your company's mission and values. Create messages that your audience will believe and embrace.Case Study: Explore how companies like Patagonia build trust through authentic storytelling and mission-driven marketing.How to Engage Your Audience Quickly: Discover techniques to capture your audience's attention immediately, ensuring your message is understood without over-explanation.Real-World Application: Implement quick engagement strategies inspired by successful campaigns from leading brands.How to Speak to Your Ideal Customer: Learn to identify and define your niche market. Create detailed customer personas to tailor your marketing efforts effectivelyActivity: Develop an ideal customer profile and create targeted marketing scenarios that speak directly to your audience's needs and desires.How to Create Remarkable Products: Understand the importance of having a remarkable product that stands out. Learn how passion can drive the creation of products that resonate with consumers.Discussion: Analyze how innovative products like the iPhone became market leaders through remarkable features and effective storytelling.Encouraging Word-of-mouth Marketing: Master strategies to foster word-of-mouth marketing, making your product something customers want to share with others.Example: Examine how brands like Dropbox used referral programs to encourage word-of-mouth marketing and achieve viral growth.Here is What You'll Learn in Each PrinciplePrinciple 1: Appeal to a WorldviewUncover the secret to aligning your marketing message with your audience's deeply held beliefs and values. Learn how to identify and appeal to specific worldviews, ensuring your marketing resonates on a personal and emotional level.What You'll Learn:Understanding Worldviews: Define what a worldview is and how it influences consumer behavior.Identifying Target Audiences: Learn to find niche markets with shared worldviews for more effective targeting.Crafting Messages That Resonate: Develop storytelling techniques that validate and support your audience's beliefs, creating a stronger connection.Key Benefits:Increase engagement by speaking directly to your audience's core values.Build a loyal customer base that feels understood and appreciated.Enhance your marketing precision and effectiveness.Principle 2: Tell a Trusted StoryGain insights into the art of building trust through storytelling. Discover how honesty and transparency can enhance your brand's reputation and foster long-term customer relationships.What You'll Learn:Importance of Trust: Understand why trust is a crucial element in marketing and how it influences purchasing decisions.Crafting Authentic Stories: Learn to align your marketing story with your company's mission and values for authenticity.Building Credibility: Explore techniques to ensure your messaging is perceived as genuine and reliable.Key Benefits:Foster deep connections and loyalty among your audience.Establish a strong, credible brand reputation.Drive higher customer retention and satisfaction.Principle 3: Make It SubtleMaster the delicate balance of subtlety in marketing. Learn how to integrate your message seamlessly into your brand and products, avoiding the pitfalls of over-explanation and maintaining audience interest.What You'll Learn:Subtle Marketing Techniques: Discover how to convey your message without overwhelming your audience.Creating Intrigue: Use subtle cues and subliminal messaging to engage consumers on a subconscious level.Case Studies of Subtle Marketing: Analyze successful campaigns from leading brands like Nike and FedEx.Key Benefits:Create a more sophisticated and engaging brand image.Enhance the effectiveness of your marketing by appealing to consumer intuition.Avoid common marketing mistakes that can alienate potential customers.Principle 4: Make It FastIn a world where attention spans are shrinking, learn how to capture and keep your audience's attention quickly. Develop strategies to deliver your marketing message in a clear and concise manner.What You'll Learn:Quick Engagement Techniques: Explore methods to immediately grab your audience's attention.Effective Messaging: Understand the importance of simplicity and clarity in your marketing communication.Applying Kahneman's Thinking Systems: Learn how to cater to your audience's quick, intuitive thinking (System 1) for faster engagement.Key Benefits:Improve the impact of your marketing with fast, engaging messages.Reduce bounce rates and increase customer interaction.Enhance the overall efficiency of your marketing efforts.Principle 5: Make It TargetedDiscover the power of niche marketing. Learn how to identify and target specific customer segments, creating a strong sense of community and boosting your product's appeal.What You'll Learn:Identifying Your Niche: Develop techniques for finding and defining your target market.Creating Customer Personas: Build detailed profiles of your ideal customers to tailor your marketing efforts.Targeted Marketing Strategies: Learn to craft messages that resonate deeply with your niche audience.Key Benefits:Increase marketing effectiveness by focusing on a specific audience.Build a dedicated and loyal customer base.Enhance word-of-mouth marketing through targeted community engagement.Don't wait any longer! Click 'Enroll Now' to learn how to stop your brand from disappearing and help it become the market leader it's meant to be.
Who this course is for
Aspiring marketer
Marketing professional
Entrepreneurs
Brand/business owner
Digital Marketers
Homepage:
https://www.udemy.com/course/story-marketing/Screenshots
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Cantinho Satkeys
