Book Promotion And Marketing For Self-Published Authors

[mitsumi]

Last updated 3/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 938.72 MB | Duration: 4h 3m

Ways to Promote and Market Your Book Without Social Media

What you'll learn
Tips for promoting and marketing self-published books that don't include paid advertisement or social media
P for People: Information about defining a target audience and getting book awards
P for Product: Information about book covers and interior considerations
P for Price: Considerations when choosing a price and other information about metadata
P for Place: Information about selling offline and online; Explanations and samples of business cards, invoices, and order forms
P for Promotion: Information about book launches, author websites, offering freebies, presentations and storytimes, free publicity ideas and tips, and more
All the information listed within the course description
Requirements
An interest in learning ways about promoting and marketing books that don't include paid advertisement and social media
A device to view the course
Description
Book Promotion and Marketing for Self-Published Authors: Ways to Promote and Market Your Book Without Social Media is a course designed to provide you with ideas (besides paid advertisement and social media) to get your book into the hands of more readers.Many resources provide information on using paid advertisement and/or social media to promote and market books, but this course is not one of them. Instead, this course focuses on ways authors (or future authors) can promote and market their books in inexpensive and even free ways that do not include paid advertisement or social media.Yes, much of the information found within this course can be found online. But, instead of spending countless hours searching for this information, you can use your time to actually implement some of the tips and strategies within this course to promote and market your book.Divided into a total of 23 videos including the introduction and conclusion, each video is presented with a slide show presentation as well as a downloadable transcript for your convenience. Handouts are also included with many videos to provide additional resources and information to help you with your promotion and marketing journey.Taking this course does not guarantee you will sell thousands (or even hundreds) of copies of your book, but it will give you plenty of ideas that may help you get your book into the hands of more readers.Before deciding if this course is for you, please check out what is and what is not covered within this course below. You are also welcome to watch the course video, introduction video, and video about the realities of self-publishing before choosing if this is the right course for you.To your publishing, promotion, and marketing success!Who This Course is For:Authors/Writers with no previous publishing experience who want to learn about promoting and marketing booksBeginner self-published authors looking for ways to promote and market their book(s)Beginner authors who have published through or who plan to publish through KDP Print or IngramSpark (Not Required)Unpublished authors who plan to self-publish and are interested in learning ways to promote and market their future book(s)Who This Course is Not For:Anyone looking for a get rich quick planAnyone wanting information about paid advertisementsAnyone looking for in-depth information on using social media for book promotionWhat is Not Covered:Paid advertisementAmazon adsSocial media adsIn-depth explanation of social mediaSection 1: IntroductionLecture 1: IntroductionReiterate the information found in the course description such as who the instructor is, what students will learn by the end of this course, who this course is for and who this course is not for, what is needed to complete this course, and an overview of what this course containsLecture 2: Realities of Self-PublishingA few statistics on self-publishing and book sales and what this means for youTranscript includedLecture 3: Finding Your Why and Setting GoalsQuestions for you to consider as you determine your "why" and set your own goalsTranscript and Assignment included(Additional Note: Much of the information included within this video was discussed in the course Choosing the Best Publishing Option for You and Your Book: Traditional Publishing, Hybrid Publishing, or Self-Publishing? The included assignment is new for this course.)Lecture 4: Marketing and PromotionBrief explanation of marketing and promotionList of the 5 Ps of marketingConsiderations before publishing a bookConsiderations while marketing and promoting a bookTranscript and Additional Resources Handout includedSection 2: PeopleLecture 5: Target AudienceExplanation of a target audienceQuestions to consider when determining a target audienceTranscript and Assignment includedLecture 6: Reviews and InfluencersHow some authors get book reviewsPossible places for readers to leave reviewsQuestions to consider when reaching out to reviewersBrief description of influencersTranscript, Additional Resources Handout, and Reviewer Questions to Consider Handout includedLecture 7: AwardsList of possible benefits of book awardsPossible places to find award opportunitiesConsiderations when choosing to submit your book for an awardTranscript and Additional Resources Handout includedSection 3: ProductLecture 8: Book CoversBook cover tips and questions to considerParts to include on book covers with examplesMention of a resource to possibly use to display book covers for promotional purposesTranscript and Additional Resources Handout included(Additional Note: Quite a bit of the information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print)Lecture 9: Interior ConsiderationsOverview of front matter and possible sections to includeOverview of body and possible sections to includeOverview of back matter and possible sections to includeList of additional interior considerationsTranscript and Additional Resources Handout included(Additional Note: Quite a bit of the information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print)Section 4: PriceLecture 10: Considerations When Choosing a PriceQuestions to consider when choosing a priceOne possible pricing technique some authors useBrief overview of KDP SelectPossible ways to add value to your book (and potentially your brand)Transcript and Additional Resources Handout included(Additional Note: Quite a bit of the information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print)Lecture 11: MetadataBrief explanation of metadataExplanation of keywordsBook title considerationsTips for writing a book descriptionTips for choosing book categoriesQuestions to consider when choosing a publication dateAn overview of free vs paid ISBNsTranscript and Additional Resources Handout included(Additional Note: Quite a bit of information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print)Section 5: PlaceLecture 12: Selling OnlineBrief explanation of expanded distribution through KDP Print and IngramSparkList of possible online retailers for print booksBrief list of distributors for print booksList of possible ways to distribute ebooksTranscript and Additional Resources Handout includedLecture 13: Selling Offline OverviewList of possible offline locations to sell physical books (not just in book stores!)Explanation of 3 possible book delivery options to those offline locationsHow to order author copies through KDP Print and IngramSparkConsiderations when ordering author copies to send them to offline locationsTranscript includedLecture 14: Selling Offline Part 2Considerations for selling to offline retailersConsiderations for contacting offline retailers by emailConsiderations for contacting offline retailers in personA brief explanation for and considerations for selling on consignment in storesTranscript and Additional Resources Handout includedLecture 15: Selling Offline Part 3Tips for author business cardsExplanation of sell sheets (also known as sales sheets) with a sampleExplanation of what to do when receiving an order for booksExplanation of an order form with a sampleExplanation of an invoice with a sampleExplanation of a book catalogA couple of examples of why having a website with contact information available is very importantExplanation of what the instructor does when someone reaches out requesting to purchase a large number of booksTranscript and Additional Resources Handout includedSection 6: PromotionLecture 16: Book Launch OverviewExplanation of what a book launch isList of reasons to have a book launchList of possible places to have a book launch party in personList of possible places to have a book launch party virtuallyList of possible people to invite to a book launch partyList of possible activities to do at a book launch partyList of things to bring to a book launch partyConsiderations when choosing a time to have a book launch partyConsiderations for the cost of a book launch partyList of what to do after a book launch partyTranscript and Additional Resources Handout includedLecture 17: Author WebsiteList of reasons to have an author websiteList of possible website platformsExplanation of Wordpress (.com vs .org)List of possible hosting providersTips for choosing a domain nameList of pages to (possibly) include on an author websiteInformation about an About PageOverview of email listsList of possible email marketing providersList of possible legal considerations for websitesAdditional author website tipsTranscript and Additional Resources Handout includedLecture 18: Offering FreebiesList of reasons to offer freebiesList of possible freebies to offerAdditional tips for freebiesTranscript includedLecture 19: Presentations and StorytimesList of possible places to speakTips for speaking engagements and presentationsConsiderations for speaking feesTranscript and Additional Resources Handout includedLecture 20: Free Publicity Part 1Tips for using themed festivals to promote your bookTips for getting interviewsPossible places to be interviewedWhat to do before, during, and after an interviewA brief explanation of HAROAn additional resource for free PRTranscript and Additional Resources Handout includedLecture 21: Free Publicity Part 2Brief overview of GoodreadsOverview of an Amazon Author PageOverview of Guest BloggingOverview of Google AlertsList of other possible free promotion ideasTranscript and Additional Resources Handout includedLecture 22: More Promotion IdeasOverview of social media with some tipsTips for using PinterestA list of a few additional promotional ideasTranscript and Additional Resources Handout includedSection 7: ConclusionLecture 23: ConclusionCongratulations!!!Please remember...Transcript included
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Realities of Self-Publishing
Lecture 3 Finding Your Why and Setting Goals
Lecture 4 Marketing and Promotion
Section 2: People
Lecture 5 Target Audience
Lecture 6 Reviews and Influencers
Lecture 7 Awards
Section 3: Product
Lecture 8 Book Covers
Lecture 9 Interior Considerations
Section 4: Price
Lecture 10 Considerations When Choosing a Price
Lecture 11 Metadata
Section 5: Place
Lecture 12 Selling Online
Lecture 13 Selling Offline Overview
Lecture 14 Selling Offline Part 2
Lecture 15 Selling Offline Part 3
Section 6: Promotion
Lecture 16 Book Launch Overview
Lecture 17 Author Website
Lecture 18 Offering Freebies
Lecture 19 Presentations and Storytimes
Lecture 20 Free Publicity Part 1
Lecture 21 Free Publicity Part 2
Lecture 22 More Promotion Ideas
Section 7: Conclusion
Lecture 23 Conclusion
Authors/Writers with no previous publishing experience who want to learn about promoting and marketing books,Beginner self-published authors looking for ways to promote and market their book(s),Beginner authors who have published through or who plan to publish through KDP Print or IngramSpark (Not Required),Unpublished authors who plan to self-publish and are interested in learning ways to promote and market their future book(s)

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