Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.60 GB | Duration: 1h 17m
Master content writing by learning how to research and write the most valuable asset in content marketing--the B2B eBook
What you'll learn
Learn step-by-step how to research and write an eBook
Learn how to interview a subject-matter expert
Learn how to pick a topic, discover your goals, and say something original
Learn how to create an outline
Learn how to write an effective executive summary
Requirements
Fluency in written English
Understanding of content marketing concepts
Description
This course is available here as a stand-alone offering, and also as part of a bundled course (Alan Sharpe's B2B Content Writing Masterclass with Coaching).Business-to-business eBooks are one of the most popular kinds of marketing content because they help businesses communicate complex ideas. This means B2B eBooks are not easy to write.eBooks are long. eBooks cover complex subjects. eBooks, as writing assignments, are intimidating.So, if the thought of writing a 30-page eBook fills you with dread, but you know that you have to write one anyway, take this course.Hi, I'm Alan Sharpe, and welcome to my course on How to Write a B2B eBook. In this course, I guide you step-by-step through the process of writing an eBook. I teach you how to pick a topic, discover your goals, and say something original. I explain how to interview subject-matter experts, craft a working title, create an outline, write your introduction, and more.I help you overcome the major hurdles to writing an eBook, namely, knowing what to say, who to say it to, and how (and why) to structure your eBook.During the course, I illustrate what I am teaching by reviewing more than a dozen B2B eBooks. You learn industry best practices for writing eBook titles, writing introductions, writing individual pages, using design elements to make your copy more inviting to read, writing executive summaries, and lots more.In other words, this course is practical. I explain the theory, I show you the theory in action, and I give you real-world examples from IBM, SalesForce, LinkedIn and Microsoft of how to write B2B eBooks that engage readers, nurture leads, educate buyers, and position you as an authority.I am a B2B copywriter, content writer and published author with more than 30 years of experience in the business. I have written and published plenty of books, and I have written my fair share of B2B eBooks.If you need to write eBooks that are clear, engaging, compelling and effective, take this course. Check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.
Overview
Section 1: Write a B2B eBook
Lecture 1 Introduction to B2B eBooks
Lecture 2 Get Three Things Right
Lecture 3 Interview a Subject-Matter Expert
Lecture 4 Write Based On Three Things
Lecture 5 Write for a Buyer Persona & a Stage in the Buyer Journey
Lecture 6 Write Your Introduction
Lecture 7 Write One Page. Repeat.
Lecture 8 Write for the Layout
Lecture 9 Give Your eBook a Title
Lecture 10 Write Your Executive Summary
Section 2: Course materials (transcript & eBooks used in this course)
Lecture 11 eBooks Cited in this Course
B2B content writers,B2B copywriters
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