Virtual Reality - The New Frontier of Digital Marketing
Duration: 1h16m | .MP4 1280x720, 30 fps(r) | AAC, 48000Hz, 2ch | 947 MB
Genre: eLearning | Language: English
How to tell compelling stories in Virtual & Augmented Reality
What you'll learn
How to tell stories in Virtual & Augmented Reality
New Marketing Techniques
The benefits of utilizing these new technologies in your marketing plan
Why incorporate VR/AR into a digital marketing strategy
Basic scripting and storyboarding for immersive experinces
Elements to help guide your users through VR stories
How to create exciting ideas for VR experiences
Creating the appropriate type of experience for your target audience
How VR compares to other marketing/storytelling mediums
Requirements
None, you can take this course with no previous knowledge!
It can be helpful to have tried Virtual Reality or Augmented Reality before
Description
As marketers, creatives, business owners, and entrepreneurs, we know the importance of telling stories that are impactful and engage potential customer's emotions. Imagine being able to engage your audience on a dramatically deeper level. Imagine being able to bring your potential customers into an experience rather than passive content. With Virtual and Augmented Reality this is possible!
At this point, you are probably aware of Virtual and Augmented Reality technologies and their dramatic rise in popularity and adoption. However, you may feel unsure of where your place is in all of it.
If you are not on the 'techie' side of things, how do you cross over your knowledge about marketing and storytelling to the new medium of immersive technology? This class will help you navigate your way through this question. The truth is skilled storytellers and marketers are VITAL to the success of any VR/AR project.
Key Concepts We Will Explore in This Class:
The difference between immersive storytelling and traditional media like film, print, and 2D gaming
The power and potential to immerse users in experiences like never before
How to tell the right stories for this medium
How to properly storyboard and script for immersive experiences
What key elements you can use to guide user focus within VR
How the 'hero's journey' applies to immersive storytelling
And so much more
This class will give you specific examples, case studies, and assignments to guide you on your way and help you become an immersive tech marketing pro!
Please note that this class is NOT for those looking to learn VR/AR development. We will cover a lot of information on storytelling and marketing theory for immersive experiences but if you are looking to learn development (how to make VR/AR experiences in Unity or other development platforms) there are lots of other great courses out there for that!
Who this course is for:
Marketers curious about Virtual and Augmented Reality
Marketers wanting a better understanding of how to make good VR/AR experinces
Those curious about storytelling in AR/VR
Those curious about Virtual and Augmented Reality
Content Creators looking for new ways to distribute content
Companies in need of new marketing strategies
Marketers looking to engage their customers better
Entrepreneurs
CMO & CEO's
Creative Directors
Marketers
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