Marketing and Manipulation: The Neuroscience of Shopping

[mitsumi]

Marketing and Manipulation: The Neuroscience of Shopping
Bestseller | h264, yuv420p, 1280x720 |ENGLISH, aac, 48000 Hz, 2 channels | 1h 43mn | 1.21 GB
Discover how Neuromarketing plays with subconscious triggers to make us buy more. Learn how to become immune to it

What you'll learn

Understand the working of our subconscious mind
Recognize the many strategies used by marketers to influence our subconsciousness
have fun seeing through marketing tactics in ads, commercials and point of sales
Use simple rules of thumb to avoid falling for impulse buying
Free yourself from marketing manipulation

Requirements

A keen interest in human behavior is the only real prerequisite for this course
No previous knowledge required - I will take you step by step through the different concepts and models presented in the course
No specific materials are needed for this course. Taking notes is recommended
At different stages in the course, there will be questions presented about how you think and feel about some topics. It is highly recommended you answer them for yourself before you move on with the course
At different stages in the course, you will be invited to do some exercises. Concrete examples will be presented, however it is important (and fun) to do the exercise yourself as well

Description

"If you buy - or sell anything, anywhere, you need this course!..." (review from Anne Jordan)

In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We'll be diving deep into our conscious and subconscious decision-making processes and I'll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.

Now marketing hasn't been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.

And we won't stop there. You see

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