Public Relations: Media Crisis Communication
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 48000 Hz, 2ch | Size: 690 MB
Genre: eLearning Video | Duration: 31 mins | Language: English + .srt
How to Keep Your Reputation Intact During a Crisis. Shape And Control Your Media Messages At The Worst Possible Times.
What you'll learn
The principles of crisis communication
How to deliver a strong, reassuring message
What to say, what not to say
How to deal with criticism
Responding to online and offline comments
How and when to declare a crisis over
Requirements
A willingness to learn and take action
Description
Good communication in a crisis can make or break a corporate reputation. Knowing the principles of great crisis communication will ensure that however the crisis arose, there will be minimum damage to your reputation, and minimal time to recover from any adverse opinion.
In this rapid masterclass in public relations, media communication expert Alan Stevens explains how you can shape and control your messages to the world, even at the very worst of times.
This course will explain what a crisis is and the different types which can occur. He covers real life case studies of events where companies have done great jobs, and some where reputations have been managed less well. He then covers how you can plan in advance how to deal with crises before they arrive, and finally the key skills you need in place when they do happen.
In just 30 minutes, Alan will give you the skills you need to deal with a PR crisis before it happens.
Who is Alan Stevens?
Alan has decades of experience helping some of the world's best known brands react to adversity in the public eye, and getting them out untarnished. When crises inevitably happen, Alan is the person that many of the world's best known CEOs call to help them save their company's reputation.
As well as dealing with corporate public relations, Alan has been speaking professionally, on and off stage, for about 40 years. He has written a number of books on the subject, the most recent titled 'The Exceptional Speaker'. He is the most decorated public speaker in the world, having won more awards than any other speaker. During his career he has worked with thousands of people and blue chip companies to help them improve their presentation skills. Testimonials "Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help - I really appreciate it." - Dame Tanni Grey-Thompson, The UK's most successful Paralympic athlete
Who this course is for:
Any organisation or individual that may be adversely affected by circumstances outside their control. That's everyone.
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