Marketing Analytics Using R and Excel

[mitsumi]

Marketing Analytics Using R and Excel
.MP4 | Video: 1280x720, 30 fps(r) | Audio: AAC, 44100 Hz, 2ch | 2.38 GB
Duration: 3 hours | Genre: eLearning Video | Language: English

Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics

What you'll learn

    Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis.

Requirements

    Basic knowledge in statistics, mathematics, programming
    Basic knowledge of using R and Excel
    Passion to learn and apply

Description

Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.

The training includes the following;

Introduction to Marketing

What is Marketing Analytics?

Marketing Metrics

Market Research and Conjoint Analysis - Overview

Case Study : Market Research

Case Study : Conjoint Analysis

Application of Machine Learning to Marketing

Who this course is for:

    Students
    Marketing professionals
    Market Researchers
    Product Managers
    Any person running a business
    Anyone interested in learning about marketing analytics
           

               

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