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Sponsorship Strategy toolkit
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 157 MB
Genre: eLearning Video | Duration: 24 lectures (26 mins) | Language: English
The toolkit for sponsorship consultants
What you'll learn
Basics of sport sponsorship industry
Requirements
Some experience in marketing or sports management
Description
Learn how to create and present a comprehensive sponsorship strategy from territory definition to ROI measurement.
You will be provided with strategic tools such as sponsorship canvas, OGSM or ROI dashboard to start creating your own sponsorship plans and proposals.
The professor will be available to review your exercises and guide you on the best adoption of these tools.
There are 4 blocks at the course:
- context and new paradigm of sponsorship industry
- assessment of sponsorship proposal and business model
- OGSM to create the sponsorship masterplan
- ROI measurement and its complexity.
Join today and start using the available resources
Who this course is for:
Beginner and mid management sponsorship and sports Marketing professionals
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