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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + .srt | Duration: 25 Lectures (1h 50m) | Size: 229.4 MB
Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority. In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP, shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market. Additionally, listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing benchmarks.
Topics includes:
Umbrella vs. distinct branding
Defining a customer
Acquiring vs. retaining customers
Defining your business category
Four go-to-market strategies
Changing customer beliefs
Changing customer behaviors
Tracking marketing metrics
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