Behavioral Economics and Neuromarketing (Update)
h264, yuv420p, 1280x720 |ENGLISH, aac, 48000 Hz, 2 channels | 1h 30mn | 529 MB
Learn how to affect the decision making flows and increase sales/usage of your products. Make better decisions in life.
What you'll learn
affect the decision making flows of consumers
structure your own behavioral experiments
run A/B tests to make critical decisions about your products
apply neuromarketing rules to your products or marketing campaigns for better monetization
optimize pricing based on biases
learn how human brain makes decisions
increase sales of your products using nudges
Requirements
There are no prerequisites for this course
Description
How do people decide what to buy in supermarkets?
Why do luxury car brands give TV advertising?
How can you get honest information from your users in an online survey?
In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products.
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"I'm aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can't he
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