MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 31 lectures (2h 39m) | Size: 1.92 GB
2 pro techniques from the advertising world to develop ideas faster, gain confidence and push thinking limits What you'll learn:
Master the technique of "flow" to generate more than 10 ideas in less than 5 minutes!
Explore how to introduce fast ideation in any group-project
Discover a technique of decision-making to classify the best ideas along their IMPACT and COSTS
Become familiar with ideation, decision-making matrix and group facilitation
Acquire confidence in your capacity to "break" a challenge by applying simple replicable techniques
Requirements
You need a computer/laptop to follow the course.
Please take a pen & paper while you use the course.
Ideally a little block of post-its (sticky notes) to reach maximum output.
Description
Getting lost in ideas
Most people do not think with a step-by-step method - and rely much on their natural brain skills. A lot of us end up feeling overwhelmed and stuck, or simply afraid of tackling certain challenges.
We start and stop projects, we collect ideas in notebooks and never execute, we feel at a loss when presenting an idea, and even offering the right gift to our friends takes weeks of back-and-forth and mental rut.
Step-by-step techniques to think like a professional
But thinking, generating ideas and making decisions is a muscle to train and this course introduces 2 of the most advanced techniques to practice confidently.
These techniques originate from advertising, an industry that sells for more than 1.2 trillion dollars a year of ideas. A sector where waiting to be struck by lightning and "get an idea" would be completely irrational.
So we adopted professionals' best methods to create simple but highly efficient techniques to gain enough confidence to present an idea to our clients.
This course helps anyone acquire two fundamental techniques in less than 2 hours:
generating ideas faster, by putting ourself under time pressure
getting confidence in the best idea to solve a problem by using a simple and rational model
Thanks to these two techniques, anyone can then go on tackling problems that seemed insurmountable, from starting a business, keeping a habit, or changing career. ...
Who this course is for
Professionals feeling stuck with too many ideas and a need to find the best ones.
Entrepreneurs & Freelancers who need to generate concrete business ideas.
Lifehackers who have a morning routine, a journal and need new challenges to push their limits even further.
Entrepreneurs who are not certain of the services and products they should offer.
Students who want to take better decisions for their career path
Beginner facilitators who want to add new training routines to their courses
Advanced creatives who need repeatable techniques to generate ideas
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