Product Marketing Management to Get Customers & Leads
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 33 lectures (1 hour, 20 mins) | Size: 371 MB
Product Marketing Manager, User Acquisition, Customer Acquisition, B2C B2B Lead Generation, Go to Market, SaaS Marketing
What you'll learn
Customer Acquisition
Lead Generation
Product Marketing
B2C and B2B Marketing
Startup Marketing
Go to Market
User Acquisition
Requirements
Some experience in marketing
Description
You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 10+ years' in marketing for companies small, medium, and large.
Learn...
How I acquired users for less than 10 cents each
How my product generated almost 15 million views
How "triggers" are the key to capturing customers before they consider competitors
Product marketing
How to make your product go viral
How to move leads through your lead funnel
B2B and B2C customer acquisition tactics
Proven examples of customer acquisition success
How to grow your company extremely quickly
Why 2/3rd of marketers measure email effectiveness incorrectly
Why awareness->consideration->purchase is the wrong way to acquire customers
Modern frameworks for developing a customer-generating machine
Startup marketing
Acquisition funnels & marketing funnels
Learn from someone who...
Has an MBA form the #1-ranked marketing school in the USA
Has over 10 years' experience in hands-on marketing for companies small, medium, and large
Has published multiple books on product marketing
Has taught college-level digital marketing
This course covers: Lead Generation | User Acquisition | Customer Acquisition | B2B Lead Generation | Generate Leads | Get Customers | Lead Generation Business | Small Business | Lead Generation | Lead Generation Mastery | Get Customers | Get Your First Customers | How to Get Customers | How to Get More Customers | Getting Customers | Get More Customers | Growth Marketing
Customers Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Who this course is for:
Entrepreneurs
Marketers
Product Managers
Anyone responsible for acquiring new customers or leads
Startup Founders
Product Owner
Screenshots
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