Last updated 3/2016
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.89 GB | Duration: 4h 30m
Complete guide to using lead magnets and landing pages to attract, capture and convert prospects into paying clients
What you'll learn
Grow your mailing list using lead magnets and landing pages
Plan and create your first lead magnet in 2 hours
You'll be able to create 11 different types of lead magnets
Create a landing page quickly and easily
Understand the principals of lead magnet marketing
Discover the 5 golden rules of lead magnet marketing
Learn the 5 essentials elements of a landing page
Write effective headlines for your lead magnets and landing pages with proven frameworks
Use the tools and software which industry professional are using to rapidly grow their mailing list
Requirements
This is a beginner level course, so you don't need any previous knowledge
Description
Do you want to grow your mailing list?
Are you struggling to even get your first subscriber?
Then List Building: Definitive Guide To 1000 Subscribers is for you!
We'll be using inbound marketing and content marketing to attract, capture and convert prospects by offering them incredible value with lead magnets and getting them to sign up on landing pages.
I will be taking you step by step by step through the entire process, we'll even create our first lead magnet together over the course of a 2 hour challenge.
I've included everything you need to get started
The theory behind lead magnets and landing pagesThe story of how I got my first 1000 subscribersThe different types of landing pages you can create with REAL WORLD examplesAn in-depth tutorial on how to create landing pages using UnbounceInterviews with top experts like Oli Gardner from UnbounceCheatsheets, templates and checklistsYou can even test your knowledge with multiple choice quizzes
By the end of this course you'll be on the road to increasing your subscriber count, connecting with more people who care about your products and services and be seen as an authority in your niche.
Sound exciting?
Then lets do it! Enrol today but clicking the "Enrol Now" button to get started...
Overview
Section 1: You can easily create a lead magnet when you follow this course step by step
Lecture 1 The purpose of this course is to get your first 1000 subscribers
Lecture 2 What exactly is a lead magnet?
Lecture 3 How I got my first 1000 subscribers with lead magnets
Lecture 4 Lead magnets: The 5 gold rules for creating and marketing
Section 2: Discover the types of lead magnets you can create
Lecture 5 Ebooks that take no-longer than one hour to create
Lecture 6 A video learning series (VLS) delivered via email automation
Lecture 7 Infographics + How to create them quickly and easily
Lecture 8 A gear list: The essential tools, resources and stuff you've got to have!
Lecture 9 A half hour appointment with you (Excellent for consultants)
Lecture 10 Checklists for how to do a repetitive task
Lecture 11 A fill-in-the-blanks cheatsheet or swipe file + amazing inspiration resource
Lecture 12 Host a live webinar (sounds scary but its really easy)
Lecture 13 Offer a free trail, sample or download
Lecture 14 Create a quiz or assessment of a particular skill + tools to make them
Lecture 15 Case studies that offer your prospects real world proven results
Section 3: Create your first lead magnet in under 2 hours by following these steps
Lecture 16 0:00 - 0:10: Who is going to download it, why and how it helps you
Lecture 17 0:10 - 0:20: Lead magnet brainstorm, shortlist and selection
Lecture 18 0:20 - 0:35: Create the lead magnet outline using PASTOR framework
Lecture 19 0:35 - 1:35: Create the main content for the lead magnet
Lecture 20 1:35 - 1:45: Write and test the lead magnet headline
Lecture 21 1:45 - 2:00: Format your lead magnet with these simple design tips
Section 4: Capturing prospect data with landing pages has never been so easy
Lecture 22 How to create a landing page with Unbounce.com for FREE
Lecture 23 How to deliver a lead magnet to your subscriber with Mailchimp for FREE
Lecture 24 5 Essential elements of a landing page
Lecture 25 How to write an effective landing page headline and test it before you go live
Lecture 26 How to capture your visitors name and email address with forms
Lecture 27 Welcome your new mailing list subscriber with these 4 emails
Lecture 28 How to instantly convert prospects to paying customers with Thank You pages
Lecture 29 BONUS: Examples of REAL WORLD landing pages that convert like hot cakes
Lecture 30 BONUS: OptimizePress Review
Lecture 31 BONUS: Unbounce.com Review
Lecture 32 INTERVIEW: Oli Gardner, Founder of Unbounce.com
Lecture 33 BONUS: LeadPages.net Review
Section 5: The advanced zone: How to squeeze extra conversions from your web traffic
Lecture 34 Use a welcome mat to capture first time visitors with you signature lead magnet
Lecture 35 Using exit intent to capture visitors before they leave your website
Lecture 36 How to use in-content upgrades to grow your mailing list
Lecture 37 How to use urgency and scarcity in your lead magnet marketing
Section 6: BONUS RESOURCES
Lecture 38 PODCAST: How to write content for landing pages that convert
Lecture 39 PODCAST: 6 Landing Pages Every Service Business Needs
Lecture 40 Free additional resources
Marekters who want to build their mailing list,Entrepreneurs who want to build their mailing list,Bloggers who want to build their mailing list,DO NOT take this course if you are already heavily using lead magnets, as its for beginner level
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