Photography Marketing & Business: Boost Sales and Income 101
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 215 MB
Genre: eLearning Video | Duration: 40 lectures (1 hour, 20 mins) | Language: English
Learn Photography Business, Marketing, SMM Strategies, Sales Techniques To Get More Clients As A Commercial Photographer
What you'll learn
How photography marketing works
Understand every step of photography business
Get great relationship with your clients
How to start your own photography business or take it to the next level
What sales techniques you should use, and what to avoid
More than 10 SMM (social media marketing) strategies to implement in the next 30 days
How to create a high quality portfolio
How to create or update your web site for high conversion from visitors to customers
How to attract new visitors from instagram
How to attract new visitors from facebook
How to attract new visitors from your website with SEO
How to show value through stories
Online marketing techniques
Offline marketing techniques
How to use press releases and magazines
How to make partnership with filmmakers, photographers and bridal agencies
How to use affiliate marketing
How to communicate with your clients by email and phone
How to meet in person and present your work
What to show and talk about
Everything you need to know about packaging and pricing
Why and how you should sign contract
How your ideal shooting day should look like (wedding, love story, portrait, etc)
How to create viral content for social media
How to approve final images with your clients
Why you should need a lot of testimonial
How to upsell
Requirements
This course is suitable for beginners and advanced photographers. Everything is covered from essentials to advanced levels
1 hour per day to implement this techniques
This course is designed for photographers, but 80% of these techniques is suitable for filmmakers, commercial videographers, designers and other creative persons
This course mostly cover love story, wedding, portrait and senior photography, but you can use it for almost any genre
Description
You will enjoy this course about commercial photography, marketing and sales no matter if you are one of the beginners or advanced photographers.
Course is divided into easy to follow sections which are structured to bring you step by step from essentials to more advanced techniques.
You're going to learn how to grow your business, research the market and find opportunities, grow your sales and income.
You can start implementing all this strategies straight away and notice results in just 7 days or less.
Really, just in that short amount of time - trust me.
And in this course I'll guide you through all the strategies, step-by-step.
Simply enroll in this course and start making money with commercial photography (or video).
Find out how you can increase the number of your clients and customers, using a proven step by step formula to get sustainable orders.
Those proven techniques and strategies will help you boost your income in almost any genre of photography or video:
Love-story
Wedding photography
Portrait photography
Newborn photography
Architecture photography
Landscape photography
Food photography
And it works no matter if you are a freelancer or own a photography studio.
In this course we'll cover how you can use social media marketing (SMM), promotions, presentations, right pricing to fine tune your business.
We will discuss such topics and strategies:
Process of acquiring clients for photographers
How to create or properly upgrade your web site
How to create a portfolio and choose right images
Driving traffic to website and social profiles
Differences between genres of commercial photography
Online advertising
Using pages and groups in social networks
Using your profiles on facebook, instagram and youtube
Advertising through photosites
Offline advertising
Wedding and bridal shows
Partnerships
Exhibitions
Recommendations
First contact with a client and correspondence
Phone talks
Meeting and portfolio presenting
How sell your portfolio
Packaging of your services
Signing a contract
Pre-shooting
Drawing up a shooting plan
Shooting process
Shooting equipment
How to choose locations
Required images
How to work with clients after photoshoot
How to pick great photos
Color correction
Retouching
Promoting your work
Giving away finished product
Upsells
Discounts
Customers for life
How to work with client base and relationship management in the next 36 months
Who this course is for:
Photography beginners who want to quick start with sales and marketing on commercial basis
Professional photographers who want to get more clients, income and sales
If you want to start making money with photography or improve your existing business
If you need a step by step instructions of what to do to grow your income as a commercial photographer
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