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Professional Certificate in Digital Strategy and Planning
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 2.35 GB
Genre: eLearning Video | Duration: 61 lectures (5 hour, 15 mins) | Language: English
Develop a measured and well-considered digital marketing strategy!
What you'll learn
Gain an understanding of the theory and practical application of digital strategy
Implement a powerful marketing mix that sustains customer engagement
Develop a measured and well-considered strategy
Requirements
No previous experience needed
No technology knowledge required
Only passion and commitment is enough
Description
In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it's important to understand how they will all work together to achieve the brand's goal.
So, in this course we will look at different platforms and funnels:
Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
Market & Niche Research, Competitor Research
Target Audience Research & Customer Avatar Creation
In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!
Who this course is for:
Anyone involved with planning a digital marketing strategy for their business or company, or who is likely to be involved in this area in the future.
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